With so many platforms to choose from to build your website knowing which platform to use can be a challenging decision. In our opinion, however, there’s one platform that stands above the rest: WordPress.
Currently, 28.7 percent of all websites on the Internet are powered by WordPress, making WordPress by far the most popular platform. Not only is a WordPress website easy to use but is also strengthens your SEO strategy.
Here are several ways that a WordPress website will benefit your SEO strategy:
Search engines crawl your website to determine the relevancy of content when determining search rankings. The WordPress platform makes it easy for search engines like Google to crawl your website, which benefits your business in search rankings. Matt Cutts, head of the Web Spam Team at Google, even admitted that Google loves WordPress.
Anyone that knows a thing or two about SEO knows that content is king. When the WordPress platform originally started, it was primarily used by bloggers and journalists. In time, however, WordPress has become the preferred choice for businesses to use to build websites as the platform makes it easy to create and publish content. Blogging is built-in to the WordPress platform, providing you with an outlet to consistently publish fresh content.
The platform offers several solutions to help your business drive organic traffic to your website. Creating a blog for your business helps you to publish fresh content and outrank your competition. Choose from several WordPress plugins to strengthen your organic search strategy.
Considering more than half of online searches are performed using mobile devices, having a mobile-friendly website design is not negotiable. Google gives preference to mobile-friendly websites in search results and is testing the possibility of moving to mobile-first indexing. The WordPress platform accommodates responsive website design, which automatically adjusts the screen to create the optimal user experience.
Our team at Danesc builds mobile-friendly WordPress websites to give your business a foundation online. We offer a complete website program that includes graphic design and content creation to allow your business to put its best foot forward. Our eye-catching website designs are fully customizable and will strengthen your SEO strategy.