We talk a lot about time management and how to get the most out of your workday. While it’s necessary for your business to have an active social media presence, social media management can be a huge productivity drainer if you don’t use it correctly.
A common question we hear is how much time SMB owners should be spending on social media. How do you know when enough is enough?
The right answer depends on the type of business that you operate and the audience that you want to reach. If you have an audience that is passionate about the product that you’re providing, an outdoor equipment company, for example, you’ll want to devote days to social media versus hours, assuming that you use your time wisely.
When your audience is passionate about the products and services that you offer, you have a lot of ways to engage your audience on social media to help them become evangelists for your brand. If your business sells products that people are less likely to be enthusiastic about replacement vacuum bags, for example, you could afford to spend less time on social media by running highly targeted campaigns.
Here is an overview of some tasks that you need to carry out weekly on social media to help you determine your time investment:
Dedicate 10 to 30 minutes to customer service, whether it’s responding to customer inquiries or resolving issues.
Allocate 30 minutes to researching the latest industry news and sharing your perspective on social media. An extra 10 to 30 minutes should be used to address customer service.
Block out an hour to come up with an engaging social media post that will resonate with your audience and add value. Reserve 10 to 30 minutes for customer service.
Use 30 minutes to research industry news and share your perspective on social media. Allow 10 to 30 minutes extra to address customer service needs.
Dedicate two hours of your time to putting together a big social media post, such as a video, lengthy blog post, or industry round-up. Build in 10 to 30 minutes in your schedule for addressing customer service.
All in all, this mock schedule has the typical SMB owner spending more than four hours a week on social media.
If you don’t have the time in your schedule for social media management, we can help. Our experienced team at Danesc will manage your social media presence so you run your business with the peace of mind that this crucial aspect of your online marketing strategy is in good hands.