As of today, we’re about a month away from Black Friday (Friday, November 23rd) and Cyber Monday (Monday, November 26th). With an improving economy, these two highly anticipated shopping holidays are expected to generate the strongest sales yet, and much of these purchases will take place online. Therefore, if you haven’t already started tweaking your content for holiday SEO, you need to do so now.
To help you capitalize on the influx of consumers that will be turning to the internet to purchase gifts this year, here are four holiday SEO tips that you need to implement:
Before you start making changes to your SEO strategy, you need to understand how your business is performing in organic search results. The philosophy behind this is that you don’t want to fix what isn’t broken. Take a look at Google Analytics to see which pages on your website are earning the most traffic and how much time your visitors are spending on those pages. The pages that are performing in the middle of the pack should be the pages that you prioritize for holiday SEO enhancements.
The single most important step for nailing holiday SEO is understanding what your customers are typing into search engines when researching the perfect gift. Turn to Google Trends to find popular search terms and topics as they relate to your business, products, and services.
It can take search engines like Google several weeks to scan the changes to the content on your website before they’re taken into account in search rankings. That’s why you need to start cranking out the high-quality, value-added content now. In regards to holiday SEO, think about the questions that your target audience are asking before they’re ready to make a purchase. Putting together blog posts that grab holiday shoppers’ attention while they’re in the research stage will benefit your conversion funnel.
Keep your audience wanting more by including holiday preview pages on your website that create buzz about what is coming soon. If you’re planning to launch a new product or offer some hard-to-resist holiday deals, this is a smart tactic. Plus, by having ‘Coming Soon’ pages on your website, you can start building links and ranking in relevant holiday search queries.
By taking the time now to optimize the content on your website for holiday SEO and ensure that your website’s performance is able to support the uptick in year-end traffic, you’ll be able to set your business up for a successful Black Friday and Cyber Monday.