Another change is soon coming in the way that Google ranks content, are you ready for indexing update?
Google regularly makes updates to its search algorithm to enhance the user experience and serve people with the most relevant search results. For example, with more people now using their mobile devices to perform searches, Google rolled out its mobile-friendly algorithm update to give preference to mobile-friendly websites in search results.
To further appeal to mobile users, Google will now be introducing mobile-first indexing. Historically, Google has crawled the web from a desktop point-of-view. However, with the majority of users now performing searches on mobile devices, Google will now index the mobile version of content first.
While this algorithm update is still in the testing stage, it’s evident that Google will follow-through with this enhancement.
Here are several steps that you need to take now to prepare for Google’s impending mobile-first indexing update:
If you don’t already have a mobile-friendly website design, this needs to be a priority for your business. Google’s preference is responsive website design, which automatically adjusts the resolution, image size, and scripting abilities depending on the type of device (tablet, smartphone, or desktop computer) that is used to access the website. Responsive design is preferred as it automatically adjusts to the user’s behaviors and provides for the optimal viewing experience.
Some businesses choose to have a separate mobile-friendly website rather than using responsive website design. While this is acceptable with Google’s mobile-friendly algorithm update, the new mobile-first indexing could impact how your content is ranked. Since Google will be indexing the content on the mobile version of your website first, you need to make sure it offers enough content.
While Google does not give expandable content on desktop pages much weight, including it in mobile versions to improve the user experience will be advantageous to your ranking.
While mobile-first indexing is still in the testing period, it’s important that you be proactive in optimizing your website design and the content that it holds. Doing so will allow you to stay ahead of the curve and help you to earn higher Google rankings.