With the average office worker receiving 120 emails a day, getting people to open and respond to your emails can be tricky. Fortunately, there are several simple email marketing tactics that you can embrace to get better results.
Here are seven best practices for getting people to respond to your emails:
Including ‘response needed’ in your subject line will imply a sense of urgency for recipients to respond to your email.
When you get a response from a recipient that initiates a two-way conversation, change the subject line with each reply. Making your email subject line relevant to the topic will keep your recipient engaged in the conversation.
When you don’t take the time to personalize your email marketing messages, people will assume that you’re sending your email to the masses, which don’t always require a response. Plus, beginning your email with a greeting is just good manners.
You only have a few seconds to capture your audience’s attention, so include your request at the beginning of your email. Adding a deadline for your response will also help recipients to take action.
People don’t have time to read a lengthy email nor do they want to. The emails that get the best response are between 50 and 125 words in length.
No need to impress your audience by using language above your readers’ heads. Writing your emails at a third-grade reading level (simple words and fewer words per sentence) will boost your response rate.
Emotion is one of the most powerful ways to connect with your audience. Use moderate emotion words to help your audience connect with your message.
As you begin to put together your next email marketing campaign, take these seven best practices to heart to improve your response rate. After all, it’s time that you start using email to drive real leads to your business.
Are you happy with the results that you’re currently getting from email marketing? If not, our experienced team at Danesc is here to help.