If you don’t make publishing original, high-quality content a priority in 2018, your search strategy is going to struggle. Maintaining an active blog will allow you to deliver value to your audience and keep your business visible in organic search results. However, not every business owner possesses blog writing skills, which makes creating content a deplorable chore.
Fortunately, the internet offers a wealth of free tools to help you enhance your blog writing skills and put your best foot forward with your customers. Here are a few of our favorite tools to dramatically improve your blog content:
Grammarly is our go-to blog writing tool as it automatically detects errors with grammar, spelling, punctuation, word choice, and more. You can choose to copy and paste your text into Grammarly or download a free browser extension that works in tandem with your emails, social media, Word docs, and more (we recommend the latter option). Grammarly offers a free and paid version. While there are more bells and whistles with the paid version, you can still improve your blog writing skills without paying for Grammarly.
We prefer to build websites using WordPress as the platform is SEO-friendly and offers endless plug-ins to create a custom website. If you use WordPress for your business blog, you can benefit from the WordPress Distraction Free Editor. This feature allows you to minimize distractions on your computer screen so that you can focus on writing. If you can block out an hour of time to write a blog post, you’ll be surprised at how much you can write when you’re using the Distraction Free Editor tool.
Trello is a free tool that we use to brainstorm content ideas, put together outlines, and create rough drafts. If you have multiple contributors to your business blog, Trello will help you to keep your blog organized and ensure that everyone is on the same page. Also, going through the process of creating an outline for a blog post and uploading it to Trello helps to establish a flow for the article. When you know the format that you want to use and the key points that you want to make ahead of time, writing a blog post is a breeze.
If you want to write better blog posts, you need to cover topics that interest your audience. BuzzSumo is a free tool that makes you aware of what’s trending online so that you can cover topics that matter to your target customers. You can use BuzzSumo to see which topics are performing best with your competitors and find out what industry influencers are sharing on social media.
You won’t be able to get by with mediocre blog content in 2018. If you don’t have the time to sharpen your blog writing skills, we can help.