Just when you think you’ve got a good grasp on SEO, search engine algorithms change and leave you out to dry. Trying to master SEO and the constant updates is a full-time job. If you don’t eat, breath, and sleep SEO, you’re better off leaving search engine optimization to the experts.
We’re almost through the first quarter of 2017. We’ve already seen several changes to the way that search engines rank content. Here’s our forecast for how we anticipate the SEO landscape to change in 2017:
We’ve talked about how voice technology will change the way you conduct business in 2017. A growing number of today’s consumers are using voice commands on their smart devices. This is the way we search for products and services online. By the end of 2017, voice search will account for 25 percent of all online searches. Considering that voice search requests contain longtail keywords, businesses need to optimize content to appeal to this method of search.
Google has always been a top referrer of website traffic and will continue to dominate this position in 2017. Yes, Facebook and Amazon are making a dent in the search traffic space, but no one will come close to rivaling the amount of search traffic that Google generates in 2017.
Twitter has taken a beating in 2016, but the social media platform will continue to be one of the most powerful ways for influencers to connect, share, and converse. Making Twitter an integral part of your SEO strategy in 2017 will help you to raise brand awareness and drive more traffic to your website.
In 2016 we saw Google incorporate paid ads into image search, roll out ads in local packs, and include four top ads in AdWords. Next on tap for Google is to include paid search ads in featured snippets. Paid search will continue to be a powerful way to earn more website traffic, and we’ll see Google continue to use this trend to its advantage.
When 2017 comes to a close, we’ll re-evaluate this post and see how many of our SEO predictions for 2017 are accurate.