You need to consistently produce high-quality content to be able to tell your brand’s story online in a compelling way, thus helping to spark engagement and raise awareness for your business. However, if you’re not operating within your peak creativity zone, writing content is incredibly time-consuming and more challenging to create.
The expression “in the zone” is commonly associated with athletes, but this mindset is also important for marketers that want to create content that resonates with their audience. When you’re operating within your peak creativity zone, you have a mental state of supreme focus that allows you to produce high-quality content at your peak potential. Finding your zone and immersing yourself in it will allow you to maximize your level of productivity and put together your best work.
There is a lot of research about when people are most likely to be in their peak creativity zone. Here are some interesting theories about when people are likely to be in their most creative element:
Surprisingly, being groggy can actually amplify your level of creativity. Studies show that people do some of their best problem solving when they’re unfocused and tired as they’re more likely to allow their minds to wander during those times.
Sticking with the theory that some of your best creative thinking happens when you’re unfocused, exercise provides you with an opportunity to temporarily ‘check out’ and latch onto some creative ideas.
Going through a creative rut? Sleep on it! Research reveals that the human brain can come up with creative solutions to big problems during sleep. Keep a notepad by your bed to jot down ideas that came to you while you were sleeping. Rehashing these thoughts first thing in the morning is sure to get your creative juices flowing.
In an ideal world, it would be great to be able to schedule content creation while you’re in your peak creativity zone. Funny enough, there’s a direct correlation between scheduling and creativity. Being aware of when you’re most likely to be creative and scheduling blog writing during this time can help to get you in the right mindset as the time approaches.
When you’re operating within your peak creativity zone, you’ll be able to write high-quality content at a faster pace, giving you more time to focus on running your business.
If creativity is a challenge for you, we can help. We offer a full-service content creation program at Danesc that will help you to build online authority, generate more traffic, and save you time.