We talk a lot about the importance of diversifying your content marketing strategy, and serving your audience with podcasts is an effective way to accomplish this. Podcasts appeal to the on-the-go lifestyle of today’s consumers as they can digest the content during a morning commute or while squeezing in a workout.
According to Edison Research, 40 percent of the American population over the age of 12 listens to podcasts. Podcast listenership continues to grow every year, and more businesses are using this outlet to connect with their audience.
Are you interested in creating your first podcast? The great news is that you don’t need to be a technical person or invest a lot of money to start a podcast.
Here is an overview of everything that you’ll need to create your first podcast:
Your computer probably has a built-in microphone, but the audio quality is not up to par for hosting a podcast. Investing in a quality USB microphone (such as the Samson Q1U for under $60) is paramount to creating a professional-sounding podcast.
You’ll need audio editing software that allows you to save the audio recorded on your microphone in an MP3 file. Audacity is a free audio editing software that should meet all of your needs for creating your first podcast.
Do you plan to interview guests on your podcast? If so, headphones will help prevent your interviewee’s voice from coming through the speakers and creating an unwanted echo. You can find a quality pair of on-ear stereo headphones for under $15.
Skype is a popular tool for conducting interviews on podcasts. If you plan to use Skype for podcasting, invest in software that records Skype calls. Ecamm Call Recorder (Mac) and Pamela (PC) are both under $30.
We’ll share a follow-up post in the future about how to record your first podcast episode, so stay tuned. In the meantime, getting all of your equipment and choosing the right software will help to ensure all of your ducks are in a row before creating your first podcast.
More businesses are getting on board with podcasting as it allows them to be in their listeners’ ears for 30 minutes or more. Podcasting is a powerful way to create an intimate connection with your audience and reach consumers on-the-go.