The most successful business blogs offer a mix of newsworthy time-sensitive content and evergreen content. The term “evergreen content” refers to relevant content that’s not dated and lasts for years. Even if you didn’t intentionally do so, there’s a good chance that you’ve already published evergreen articles on your blog. Having this long-lasting content on your blog will benefit your business by continuing to attract traffic and inspire shares.
The key to creating evergreen content is writing blog posts that will still be relevant and valuable to your audience a year or more down the road.
Let’s say that you own a landscaping company. Some examples of evergreen posts that you’d want to include on your blog could be the following:
As you can see, these topics are timeless and would add value to the landscaping company’s audience one, two, and three years into the future. Because these posts will always be relevant, they will help to continue to attract traffic over time.
Outlined below are three best practices to keep in mind to help you create high-quality evergreen blog posts:
You want to be the go-to person in your industry for any relevant questions your audience has. You can position yourself as the ultimate resource for consumers by writing in-depth evergreen articles that cover a topic from top to bottom. Google considers an in-depth blog post to be at least 2,000 words in length.
Since experts are less likely to be searching for evergreen subject matter, write for beginners. Considering this, don’t use technical jargon when writing evergreen posts as you don’t want the articles to be over your readers’ heads.
Covering a specific topic makes the content easier to write and helps readers to comprehend the subject matter. Another advantage for covering narrowed topics is that it creates an opportunity to string together a series of related blog posts. Linking these posts together will benefit your SEO strategy.
In summary, the timelessness of evergreen content will always be relevant and interesting to your audience, which will help to continue to attract traffic over time. Make a point to include a combination of evergreen and time-sensitive content on your blog for a well-rounded content marketing strategy.