If you’ve spent any time on Facebook lately, it’s hard to miss the 360-degree videos popping up in your newsfeed. Without a doubt, 2017 will be the year of video content, and Facebook is capitalizing on this by allowing users to upload their very own interactive 360-degree videos using their smartphones.
A 360-degree video uses a smart algorithm to combine six different shots into one unified video. The result provides a panoramic 360-degree view and enables users to be able to look in any direction.
At first glance, a 360-degree video looks just like any other video that users upload to Facebook. However, the difference is the small 360-degree video icon that appears on the bottom-left corner of the video. Users can click on the video and scan through the image.
Video content helps you to captivate and engage your audience. And, different than traditional video content, 360-degree videos offer viewers an interactive experience like nothing before.
Advancements in smartphone technology make it incredibly easy for you to create and share 360-degree videos to provide your audience with a behind-the-scenes view of your business.
Facebook just rolled out some new analytics tools to help marketers to track video viewing habits. The social media giant now offers an audience demographic dashboard for 360-degree videos to break down the number of views by age, location, and gender.
It is amazing what we can do with technology. Facebook provides specific details about who is viewing your video content by location and how they’re consuming it. Having this information handy will help marketers to combat the ever-changing Facebook algorithm and get more visibility for their content.
In summary, if you’re not already using video content to engage your audience, you’re behind the curve. Facebook’s 360-degree video is a powerful way to connect with your audience, tell your story, and demonstrate that you’re with-the-times.