email marketing tips

Email Marketing Tips for Holiday Auto-Response

With the holidays rapidly approaching, you’re making preparations to take some time off at the end of the year. While you may not physically be in the office, you still have a business to run and a reputation to maintain. Many email marketing tips that you hear encourage using an out-of-office auto-reply to provide a prompt response to inquiries. However, is using an “office closed for the holiday” auto-reply a right fit for your business?

Here are some email marketing tips to keep in mind when creating a holiday auto-reply message:

1. Keep your message brief.

The shorter and more concise your message is, the better it will be received. If you’re providing the name of a backup contact person, your customer doesn’t want to read a lengthy novel to find out who this person is.

2. Specify when you will return to the office.

If you’re vague about when you’ll return to the office, you risk having repeat offenders fill up your email inbox. Providing a return date will minimize frustration and give your contacts a window for when they should expect a response from you.

3. Proof-read your auto-reply message.

The last thing you want is for your auto-reply message to contain embarrassing grammatical errors or typos as it will be sent numerous times when you’re out of the office. Have a second set of eyes review your holiday auto-reply message before finalizing it.

4. Make sure your auto-reply message only sends once per contact.

Avoid the irritating debacle of a ping pong message war by making sure you’re only sending your auto-reply message once per contact. It will take you an extra step to specify this setting, but it will minimize frustration for all.

5. Don’t be afraid to show some personality in your message.

You don’t have to go for a generic “out of the office for the holidays” message. Showing some personality will help to humanize your brand, but it needs to also be consistent with the overall message that your business wants to send.

Use these five email marketing tips to craft an out-of-office auto-reply message that will prevent your inbox from being a complete nightmare when you return from the holidays. Just make sure you don’t forget to turn off your auto-reply message when you return to the office!

Contact us at Danesc to learn how we can help you to nurture prospects and grow sales with email marketing in 2018.