The term “digital transformation” gets thrown around a lot these days, but what exactly does it mean?
From your company’s perspective, a digital transformation refers to the integration of digital technology in all areas of business operation, from implementing an electronic filing system to offering an e-commerce website. By making the decision to “go digital,” your business will benefit from increased efficiency, greater productivity, stronger security, satisfied customers, and more.
Making the digital transformation will allow your business to reach a larger audience online, position yourself as an authority, build brand awareness and loyalty, educate your audience, optimize workflows, and demonstrate that you’re with the times. While the benefits of going digital are clear, many businesses aren’t sure how to begin the digital transformation process.
To help you begin your journey of taking your business into the 21st century, here are the key areas to include in your digital marketing strategy:
To be able to provide the optimal user experience, you need to have a responsive website that is mobile-friendly and clearly communicates what your business does. Your SEO strategy needs to be taken into consideration from the beginning stages of the website design process to help you attract the right audience and earn conversions.
You need to establish a business blog so that you can consistently share high-quality, value-added content with your audience to attract traffic to your website and position your business as an authority in its industry. As a best practice, have at least five well-written blog posts ready to go before you launch your website.
Once you have a website and blog to direct traffic to, it’s time to establish a social media presence. Determine where your audience spends their time on social media and set-up social media profiles on those channels. Be sure not to overwhelm yourself by joining too many social media platforms. It’s better to be active on one or two social media networks than have a mediocre presence on ten.
Email marketing is still alive and well and one of the most effective ways to reach your audience online. Email marketing services such as MailChimp or Constant Contact will allow you to consistently send high-quality content to your contacts to drive website traffic and conversions.
There are hundreds of online directories such as Google, Bing, and Yelp, and your goal should be to include your business listing in as many online directories as possible.
Following the tips outlined above will help you to begin the process of taking your business digital; however, there are many more aspects to an all-encompassing digital strategy.Partnering with a digital marketing agency will help to ensure that your digital transformation process goes smoothly.