One of the most exciting and scary steps that you can take in your life is to start your own business. If you have an entrepreneurial spirit, you’re not alone. According to research, there are approximately 548,000 new startups each month in the United States. To be able to compete and earn your audience’s attention, you must have an online presence. When it comes to digital marketing for startups, it can be challenging to know how to get started beyond creating a website and social media profiles. Here are four digital marketing tips for startups to help you successfully launch your business online:
Quality content is king, and publishing it consistently will help your audience to find your business online. Unfortunately, creating value-added content is time-consuming, with the average marketer spending two to three hours on a blog post. Incorporating evergreen content–timeless content that is always relevant to your audience–into your content marketing strategy will save you time and continue to attract your audience to your website for years to come.
Your customers like a good competition, especially when a prize is involved. Hosting an online contest will encourage your followers to engage with your content, visit your website, and spread awareness of your business.
According to the latest stats, approximately 2.8 billion people around the world use social media. Of the American consumers with internet access, 69 percent have social media profiles. Considering these numbers, social media offers you a powerful way to raise awareness of your startup business. If you’re not already focused on creating quality, engaging content on social media platforms like Facebook, Twitter, LinkedIn, and Instagram, you’re missing out on opportunities.
In order to succeed with digital marketing for your startup business, you need to pay attention to the data. The internet offers a wealth of data about the performance of your online presence, from Google Analytics to Facebook Insights. Paying attention to this data will make you aware of areas that need improvement so that you can maximize the ROI of your next campaign.
Whether you’re in the early stages of starting your new business or you’ve already launched it, you need to create a digital marketing strategy. Take advantage of our digital marketing tips for startups for a cost-effective way to raise awareness for your new business.