While it’s hard to believe, 2017 is quickly coming to a close. While many people choose to take the last week of the year off, those that head to the office benefit from having distraction-free time to catch up on work and plan for the new year. This quiet time in the office provides you with the ideal opportunity to strengthen your digital marketing strategy for 2018.
Google has made it abundantly clear that it gives preference to mobile-friendly websites in search results. While there are several ways to achieve a mobile-friendly website design, search engines prefer responsive design.
As of 2017, 80 percent of internet users own a smartphone. With the number of cell phone companies offering free smartphones in exchange for signing a contract, we can expect this percentage to increase in 2018.
More searches are now performed online using smartphones than desktop computers, and Google is considering moving to mobile-first indexing. With mobile-first indexing, Google will look at the content on mobile websites first when determining rankings. Checkout this Mobile Marketing Guide for more tips for optimizing your site for Mobiel Marketing.
Social media platforms are changing the way that they rank content to the point that you need to use a combination of paid and organic social media postings to gain exposure. With so many businesses promoting themselves on Facebook, it’s become necessary to use paid Facebook advertising to compete with all of the content on this social media platform.
If you don’t take the time to personalize your email marketing strategy in 2018, you’re not going to be happy with your digital marketing results.
To re-strategize for the new year, consider how users are engaging with your business, such as online behavior and previous purchases, and use this information to improve personalization.
Taking the time to optimize the content on your website for Google’s Featured Snippets can grow your traffic exponentially.
Ensuring that your content provides accurate and useful information will help you to build a trustworthy online presence. Earning ratings and reviews will help to position your business as an authority from Google’s perspective. Prioritizing value-added content and user engagement will help your business to earn the coveted spot in Google’s Featured Snippets.
Use the last week of the year to your advantage and make these tweaks to your digital marketing strategy to set your business up for success in 2018.