According to research, 88 percent of consumers trust online reviews as much as personal recommendations from friends. Before making a purchase decision, 97 percent of consumers with internet access consult online reviews. Online reviews have become the new word-of-mouth and are a powerful sales tool for your business. However, with so much regard given to review sites, fake online reviews can be incredibly damaging to your reputation.
With so many consumers relying on online reviews to make purchase decisions, fake online reviews that portray your business in a negative light will cost you sales.
According to Fakespot.com, a website that is dedicated to analyzing Amazon reviews for authenticity, approximately 40 percent of the Amazon reviews are fake. According to Yelp, approximately 25 percent of reviews that the online directory receives (not publishes) are likely to be fake.
Fake reviews can come from a business itself or from someone that wants to sway the consumer’s perspective one way or another by providing false information.
You need to be aware of what people are saying about your business online in order to protect your reputation. In the event that you come across a fake review about your business, you can report it and request to have it removed. It’s also in your best interest to respond to the fake online review in a professional manner so that consumers are not misled.
Here are several signs of fake online reviews:
The typical consumer is not going to use the full name of the product right down to the model number, and he’s also not going to repeatedly mention the full product name throughout the review. If you come across this, it’s a sign of a black hat SEO scheme.
Extreme statements (both positive and negative) could be a sign of a fake review, especially if they offers little information about the functionality of the product.
If you see that the same person has copied and pasted his review across multiple online platforms in an effort to tarnish your reputation, it may be a sign of a fake review.
A clear sign of a fake online review is one that contains spam links to other websites.
Without online reputation management, it’s impossible to know what’s being said about your business online at any given moment. Let us help you manage your online reviews and prevent fake reviews from damaging your company’s reputation.