As humans, we’ve been programmed to respond, engage, and react to visual content. Imagery helps us to comprehend and retain complex ideas.
From a marketer’s perspective, visual content is 40 percent more likely to be shared on social media. Also, articles that contain images earn 94 percent more views. Marketers are trying to overcome consumers’ dwindling attention spans, and incorporating more visual content is a winning solution.
Use this tool to showcase your products as it allows you to remove the background of your images and replace it with a clean, white or branded background. If you want your products to stand out on social media, you’ll love this photo editing app that can be purchased for just $4.99.
There’s a good chance that you’re already familiar with Snapseed as it’s one of the most popular photo editing apps available. We love this tool for its wide range of filters and advanced editing features that give the everyday snapshot from a smartphone a professional quality.
This app makes it easy to brand your visual content by adding watermark logos to photos and videos. If you have more than one business, this tool will allow you to store several logos inside the app.
You don’t need to be a professional graphic designer to create compelling visual content if you’re using this app. Adobe Spark Post allows you to choose from one of the existing templates or to start a design from scratch. To create a look that is consistent with your branding strategy, you can spin the Style Wheel to see different fonts, shapes, and colors for your design. Once you create a design template that you’re happy with, you can duplicate it for future designs.
Do you want to do more video marketing in 2018? Use Quik to create an eye-catching slide show with video and images from your smartphone. You can choose from a variety of styles and customization options to make your video pop.
While these mobile apps provide a cost-effective solution for creating and sharing visual content, your small business still really needs professional graphic design to stand apart from the crowd.