As a small business owner, you’re already wearing multiple hats. While you have the best of intentions, it’s difficult to do everything well when you’re the person responsible for sales, accounting, customer service, marketing, and more.
With so much buzz about social media and paid advertising these days, it’s evident that digital marketing is no longer an optional extra for your business. The challenge with digital marketing is that it requires consistent effort to get results. Outsourcing digital marketing to an agency is a solution for businesses that don’t have the time or expertise to improve their social media presence and generate leads by advertising to the right audience.
For the first time, more consumers are choosing to make purchases online than from brick-and-mortar store locations. You can’t afford for your business to have a weak or inconsistent online presence. You need to choose a marketing partner that will represent your brand well and work seamlessly with your in-house team.
Here are some tips for choosing an agency that will work well with your in-house team:
Listening is key to any good business relationship. You want to choose an agency that will take the time to learn about your business, your goals, and what you want to accomplish. Upon learning this information, the agency should propose a custom digital marketing plan that suits your needs and objectives. Agreeing on a course of action will help to keep all parties on the same page and working towards common goals.
One of the benefits of digital marketing is that you can use metrics to track the progress of your efforts. Your agency should provide your business with monthly reports that reveal the actual results from campaigns. This information should include impressions, clicks, and the results that matter most: phone calls.
As a small business owner, your in-house marketing team may not have the tools and resources necessary to effectively reach your audience online. Your digital marketing partner should be using the latest technology to target a specific audience, generate conversions, and monitor and improve your ROI.