The most successful business bloggers take advantage of a content calendar. Using a content calendar can allow you to keep your great ideas straight, ensure that you’re covering a variety of topics that your audience wants to hear about, and hold you accountable to a publishing schedule.
You may decide that you also want to include your plans to promote your blog posts on your content calendar as well. For example, once you publish a new blog post, you could schedule a tweet with a link to your new blog post for later that day and schedule this same blog post to be featured in your email newsletter at the end of the week.
Another reason why you should consider a content calendar is if you have multiple contributors to your content marketing strategy. In this scenario, a content calendar can specify who is responsible for covering which topics, which targeted keywords should be incorporated into the content, and when the publish date will be for each piece of content.
What Should Your Content Calendar Look Like?
While the idea of having a content calendar may sound very formal, there’s really nothing fancy about it. In fact, it could be as simple as using an Excel spreadsheet or as old-fashioned as a pencil and paper format.
All you really want to make sure to include in your content calendar is matching up working headlines with targeted keyword(s) and publishing dates. The whole objective of having a content calendar is to hold you accountable to consistently publishing fresh content.
Additional Benefits of Having a Content Calendar
While you know that you need to consistently create great content in order to build awareness for your brand and drive traffic to your website, it can become very easy to prioritize other aspects of running your business over content creation. However, when you have a content calendar in place that spells out your game plan for your content marketing strategy, it will help you to stay motivated to do your writing.
Often timing is key if you want your content to really resonate with your audience, and a content calendar can help with this. There may be times of the year when your business is up. For example, if you own a gym, writing about the benefits of a gym membership in December and January could help to drive new memberships when people are feeling inspired to exercise.
All in all, a content calendar can help you stay committed to your plan of growing your business through content marketing, and it can also help to keep your thoughts organized and all parties involved in the content creation process in sync.
Need help getting started with a content calendar? Please contact us at Danesc to learn some additional best practices and ways that you can take your content marketing strategy to the next level.