When you launch your business on a new social media platform, you have every intention of consistently posting captivating content that offers value to your audience. For the first few months, you’re killing it on social media and are sticking to your publishing schedule. However, work eventually gets in the way, and social media gets placed on the backburner. Therefore, you quickly go from having an active presence on social media to no presence at all. Going cold turkey on social media does not send the best message to your followers.
Creating a consistent social media posting schedule is necessary for your business to have a successful online presence. Here are several proven tips for creating a social media posting schedule that you will stick with:
You don’t need to be on every social media platform. Take the time to research where your audience is spending time online and have an active presence on those social networks.
Use the following guidelines to help you determine the optimal frequency for posting social media content: Now remember, these numbers vary and are basic minimums for most platforms.
*Facebook: 3 times per week
*Twitter: 5 times per week
*LinkedIn: 2 times per week
*Instagram: 5 times per week
The optimal number of social media posts that you should be publishing each week varies from business to business. Deciding how often to publish new content will be a trial and error process at first, but your analytics tools will provide you insight to make an informed decision.
Because users interact differently on the various social media platforms, you’ll want to serve them with platform-appropriate content. For example, Facebook is ideal for sharing behind-the-scenes photos and asking intriguing open-ended questions. The content on LinkedIn, however, needs to be more professional, such as highlighting industry news and promoting your company’s latest blog post.
Use a global collaboration tool like Basecamp, Trello, or Google Sheets to create a social media content calendar that can be accessed by all contributors. To hold you accountable to a consistent publishing schedule, plan your content at least 30 days in advance.
Following these steps will make it easier for your business to create a social media publishing schedule and remain accountable to it.