Category Archives for Uncategorized

Google+

Is Google Shutting Down Google+ as a Social Media Platform?

The privacy of consumer data and the lengths that social media platforms are going to protect this information is a hot topic for marketers and consumers alike. While Facebook has had its fair share of negative press regarding this issue over the past year, Google has also recently been in the hot seat. 500,000 Google+ […]

Continue reading
alexa flash briefing diversify content

Use an Alexa Flash Briefing to Diversify Your Content Strategy

Voice technology assistants are changing the way that consumers are performing searches online. In fact, it’s anticipated that half of all searches will be voice searches by 2020. Amazon’s Alexa is leading the way with just under 70 percent of the voice technology market share. Savvy marketers that want to diversify their content marketing strategies […]

Continue reading
create detailed buyer personas

How to Create Detailed Buyer Personas for Your Business

We recently shared with you that Facebook will be eliminating access to targeting data from third-parties on its advertising platform. Today’s consumers are rightfully concerned about how their personal data is being used by marketers, and it’s refreshing to know that the shady data-gathering tactics used by Cambridge Analytica and the like will no longer […]

Continue reading
facebook update

Facebook Update: Elimination of Third-Party Targeting Data

If you haven’t already heard, Facebook recently announced that it will be removing third-party targeting data that has historically been used by marketers for advertising campaigns. This Facebook update is a result of mounting scrutiny and regulatory pressure that the social media giant has been receiving for not protecting user data. How will the Facebook […]

Continue reading
digital marketing tips startups

Need-to-Know Digital Marketing Tips for Startups

One of the most exciting and scary steps that you can take in your life is to start your own business. If you have an entrepreneurial spirit, you’re not alone. According to research, there are approximately 548,000 new startups each month in the United States. To be able to compete and earn your audience’s attention, […]

Continue reading
blog topics

Blog Topics Your Customers Want to Read About

Blogging provides your business with an outlet to educate your audience, establish trust, and deliver value. If you’re not getting traction from your business blog, you need to evaluate the topics that you’re covering. Your customers want you to address their pain points and provide solutions as they relate to your business. If you’re not […]

Continue reading
Facebook Local

How to Use the Facebook Local App to Host an Event

In an effort to compete with business discovery tools such as Yelp and FourSquare to attract local traffic, Facebook has created the Facebook Local app to help businesses drive in-store visits. How Does the Facebook Local App Work? Although Facebook and Facebook Local are two different apps, users have the same login and profile for […]

Continue reading