Category Archives for social

4 Easy Ways to Gain More Facebook Fans

With over 1.65 billion active users, Facebook offers an incredible opportunity for companies to “get their message out.” For better or worse, however, the very same users vie for “eyeballs” in this digital space. Here are four suggestions for rising above the crowd and increasing the number of Facebook fans who will regularly visit your site: […]

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4 Excellent LinkedIn Groups For Small Business Owners

With over 75 million subscribers in the United States alone, LinkedIn is easily the most important social media site in the world solely dedicated to business connections. In fact, it has over 200 million active members all around the world promoting each other’s personal growth and business development. It is fairly obvious that the site […]

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Facebook Advertising Gets A Serious Upgrade

Facebook recently announced a significant change to their ad campaign structure. The new structure is specifically designed to help businesses easily organize, measure and optimize their marketing efforts on Facebook. Not surprisingly, it is also designed to maximize the revenue that Facebook will collect. It is not a huge deal if you understand the differences […]

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5 Simple Ways to Build a Content Marketing Strategy

A successful content marketing strategy takes some serious time and effort to create and implements properly. Here are a few tips on creating one for your small business! 1. Tell the company story – You can’t tell the story of your company and its products too many times. It may only get read once, but that’s enough for […]

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3 Things You Didn’t Know About Facebook Ads

Without a doubt, Facebook Ads are one of the most powerful advertising tools available to any marketer. With over 100 billion – yes billion hits per day – you are bound to some traffic on your website if you do an even halfway credible marketing job. Here are three other facts about Facebook ads that […]

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3 Reasons Your Small Business Is Losing Social Media Followers

The creation of the Internet has created a multitude of new marketing venues – including social media. While most marketers recognize the need for a website and blog, they often overlook the opportunities presented by the various social media sites. Here are a few tips on why you may be losing followers and not even know it: You […]

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5 Ways to Engage with Your Followers on Facebook

So, you’ve set up your Facebook page, but now you’re wondering why it’s not generating much interest in your product or service. More times than not, the problem lies in your content. Do you have an active plan for managing content, or do you post random comments or links only when you think of it? […]

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Which Social Media Marketing Network is Right for My Business?

You’ve heard all the reasons why social media marketing should be a part of your company’s business plan, and you’re ready to start building your online presence. But now the question is, just where do you start? When using traditional marketing channels, you choose between tools such as direct mail, broadcast advertising, and print material, […]

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