Category Archives for social

Instagram captions

Instagram Captions Boost Search Strategy

  Instagram Captions That Boost Your Search Strategy Instagram has quickly become one of the most powerful ways to create awareness for your brand. While this popular photo and video-sharing social networking site are all about the visuals, the  Instagram captions that you assign to each post is what gives your imagery a voice. If […]

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Reputation Management

Is Paid Advertising Now a Necessity to Reach Your Facebook Audience?

Are your Facebook posts not earning the same levels of engagement that they used to? If so, you’re not alone.Facebook continues to regularly make updates to the algorithm that it uses to rank content in your newsfeed, which tends to give preference to posts from personal Facebook pages over business Facebook pages. In fact, it’s […]

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authentic hyperlocal content

4 Things You Don’t Know About Social Media Advertising

While one of the most effective and affordable ways to reach your online audience is to take an organic approach by consistently creating relevant, high quality content, it’s hard to ignore the wide variety of paid social media marketing solutions that so many social channels are now offering. Whether you’re new to the idea of paid […]

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Brand Authority

How to Give Your Social Media Marketing Plan a Makeover

So you’ve been told that you need to tweak your social media marketing plan for your business. Pretty straightforward task, right? For many SMB owners, the answer would be no. However, if you read our blog post that outlines 5 steps to a winning social media marketing strategy to begin with, maybe you wouldn’t be in this […]

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Instagram Analytics

3 Surprising Ways to Use Instagram to Create Brand Awareness

With 500 million active users, it’s hard to ignore the tremendous reach that Instagram can offer to business owners. While some brands have been reluctant to promote themselves on this online mobile photo sharing/video sharing social network, Instagram has made some major tweaks to its platform in 2016 to make it much more attractive for businesses […]

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Online Marketing Consultation

5 Steps to a Winning Social Media Marketing Plan

Maybe by now, you think you’ve read everything there is to know about a good, or heck — even the best — social media plan for your brand or business. On the other hand, maybe you stumbled onto our blog as you are just now realizing there is more to do than just posting that company-wide […]

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4 Winning Techniques For Instagram Marketing

It’s no secret that Instagram is quickly rising as the golden child of social media. The platform’s highly engaged users, photo-centric layout, and simplicity all add up to make it a marketing utopia. Plus, the community runs a few degrees warmer and fuzzier than other channels. A rare hybrid of engagement and search (think Facebook […]

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5 Things That Will Damage Your Social Media Marketing

Oh, the wild, wild web. At the center of it all (for content marketing purposes), is your bustling hard-working website and just outside this realm lies your social platforms and campaigns, all doing their part to point the way home to your digital bacon maker. But quicker than you can say, Jack Dorsey, things in […]

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WordPress Plugins

3 Ways to Generate More Exposure on LinkedIn

Although boasting less than a tenth the number of active users as Facebook – 106 million versus 1.5 billion – LinkedIn is still considered the premier business-oriented social media marketing site – and that was even before Microsoft announced its intention to acquire the company in mid-June 2016. In short, visitors arrive ready, willing and […]

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How to Drive Leads and Traffic to your Website through Twitter

Twitter – only a decade old – is one of the most influential social media marketing sites on the web. In fact, the site boasts over 300 million active users and handles almost 1.7 billion queries PER DAY! – An absolutely phenomenal statistic by any standard. Here are a few ideas on how to capitalize […]

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