Category Archives for Social Media Marketing

social media advertising

Proven Social Media Advertising ROI

To reach your audience, you need to be present where your customers are spending their time online. According to the latest statistics from Pew Research, 7 out of 10 American adults are active on social media. But just creating a social media profile for your business won’t cut it anymore. You need to be strategic […]

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social media content

Types of Social Media Content to Post

  Committing to a social media posting schedule is one thing, and following through with it is another. The combination of finding the time to post and coming up with compelling social media content to engage your audience is where most business owners fail with their social media marketing strategies. The key to a successful […]

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Social Media Platform

Best Social Media Platform for Paid Advertising?

We can’t stress enough the importance of developing a strong organic social media marketing strategy. However, as we see more social media platforms roll out paid advertising solutions, it’s becoming necessary to use paid advertising as well to get your content in front of your audience. With so many social media platforms to choose from, […]

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Your Business & Snapchat

5 Reasons Your Business Needs to Be On Snapchat With over 350 million active users, Snapchat is worthy of your business’s attention. However, between juggling Facebook, Twitter, and every other social media platform that you’re already using, does it have a place in your social media marketing strategy? Here is why your business should seriously […]

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Instagram Analytics

Best Instagram Analytics Tools

The Best Instagram Analytics Tools to Grow Your Followers and Measure Your Success With more than 600 million people using Instagram, it’s worthwhile for your business to have a presence on this social media platform. Over the past year, Instagram has gained a lot of traction with marketers using the social networking site to connect […]

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video content

Embracing 360-Degree Video Content with Facebook

How Facebook is Embracing Video Content with 360-Degree Videos If you’ve spent any time on Facebook lately, it’s hard to miss the 360-degree videos popping up in your newsfeed. Without a doubt, 2017 will be the year of video content, and Facebook is capitalizing on this by allowing users to upload their very own interactive […]

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video content

Top 5 Facebook Ad Types

  Do you ever wonder what people are staring at on their mobile devices? Considering that 68 percent of online adults use Facebook, there’s a good chance they’re scrolling through their Facebook newsfeeds. Research indicates that mobile users spend 20 percent of their total time online browsing through Facebook and Instagram. This statistic proves that […]

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Organic Social Media Content

Consistent Social Media Presence

Why You Need to Create a Consistent Social Media Posting Schedule When you launch your business on a new social media platform, you have every intention of consistently posting captivating content that offers value to your audience. For the first few months, you’re killing it on social media and are sticking to your publishing schedule. […]

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Pinterest Tools Marketers Should Know About

3 New ¬†PinterestTools Marketers Need to Know About When determining which social media channels to use to promote your business, Pinterest may not be at the top of your list. However, considering that Pinterest is a resource for creativity and those seeking ideas, not having an active presence on this popular social media platform is […]

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Scheduling Content

Stay in the Loop: Social Media Marketing Trends

Stay in the Loop with the Latest Social Media Marketing Trends As you well know, the social media landscape is constantly evolving. Unless you are a social media expert that completely immerses yourself in this world, it’s difficult to stay up-to-date with the latest social media marketing trends. Our blog is a great resource to […]

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