Category Archives for Social Media Marketing

social media content strategy

Establish a Winning Social Media Content Strategy for 2018

The social media landscape is constantly changing. The marketing tactics that worked well for your business in 2017 may no longer produce results in 2018. With the start of a new year, it’s worth your while to re-work your social media content strategy for 2018. Here are five steps you need to take to develop […]

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Facebook group for business

Create a Facebook Group for Your Business

We recently talked about the latest update to the Facebook newsfeed, also known as Facebook Zero. In summary, it’s becoming more challenging for businesses to get their content in front of their audience on Facebook. However, one way to overcome this challenge is to create a Facebook group for your business. Why Create a Facebook […]

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Facebook newsfeed

New Updates to the Facebook Newsfeed

Facebook recently announced a significant change that will impact the content that users see in their newsfeeds. Going forward, you can expect to see more content from friends in family in your Facebook newsfeed and less marketing messages and news articles. For some, this update to the Facebook news-feed will be music to their ears. However, […]

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socia media management

Social Media Management Tips for Taking Vacation

Are you planning to take some time off over the next few days? Many SMB owners have some anxiety when it comes to taking a vacation, especially concerning social media management. If you can relate, we have several social media management tips that will give you the peace of mind that your online presence is […]

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social media channels

Using Too Many Social Media Channels?

New social media networks seem to be popping up every day, which make it tempting for entrepreneurs to want to have a presence on every platform. But are you spreading yourself thin by joining too many social media channels? Social media has the power to persuade your audience to convert. According to a recent study, […]

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Messenger Broadcast

Facebook Messenger Broadcast for Businesses

The social media landscape is regularly changing, which is why we make it our goal to keep you up-to-date with the latest news. One topic that has created a lot of buzz this week is that Facebook is testing a new Messenger Broadcast feature, which is a mass-messaging interface that would allow businesses to send […]

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Twitter Marketing

How the Expanded Tweet Impacts Twitter Marketing

Historically, Twitter has differentiated itself from other social media platforms by limiting posts to 140 characters. Users had to get creative when crafting tweets to fit within the character limit, which is how the infamous hashtag evolved. These short bursts of communication have come to form Twitter’s identity, and businesses have adjusted their Twitter marketing […]

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social media advertising ROI

How to Measure Social Media Advertising ROI on Facebook

According to the latest stats, Facebook has 1.28 billion active users each day, and 68 percent of online American consumers are on this social media platform. As a marketer, Facebook provides you with a powerful way to connect and engage with your audience. Facebook Ads Manager allows marketers to reach highly targeted audiences and boost […]

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3 Simple Facebook Advertising Tips to Optimize for Conversions

Facebook is by far the most widely-used social media platform with 68 percent of online American consumers on Facebook. As of 2017, Facebook has 2 billion monthly active users. With these statistics, Facebook advertising presents marketers with a tremendous opportunity to reach their audience and raise brand awareness. New Facebook advertising features make it even […]

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social media followers

Why You Should Never Buy Social Media Followers

The number of social media followers your business has gives your brand validity. However, we can’t stress enough the importance of follower quality over follower quantity. The number of followers your business has is a vanity metric, and your social media strategy will benefit more from focusing on engagement metrics such as the number of […]

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