Category Archives for SEO
Holiday SEO Tips for a Successful Black Friday and Cyber Monday
As of today, we’re about a month away from Black Friday (Friday, November 23rd) and Cyber Monday (Monday, November 26th). With an improving economy, these two highly anticipated shopping holidays are expected to generate the strongest sales yet, and much of these purchases will take place online. Therefore, if you haven’t already started tweaking your […]
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Google’s Broad Core Algorithm Update: Have You Been Impacted?
Google is constantly updating its search algorithm to improve the user experience, and some of these enhancements are so small that they go unnoticed. However, from time to time, Google will make a change to its algorithm that has the potential to make a big swing in search rankings, such as its most recent Broad […]
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Optimize Your Mobile Website for Local Search
In today’s digital landscape, having a mobile website and dominating local search is non-negotiable if you want to grow your business online. Why Optimize Your Website for Mobile and Local Search? Currently, more than half of Google search queries are made using mobile devices. As a result, Google is in the process of transitioning to […]
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Is Voice Search a Fad or Here to Stay?
We use this blog as a resource to make you aware of the latest digital marketing trends. While Pokémon Go may be one of those trends that doesn’t stick around, the growing prominence of voice search is something that your business needs to be aware of. Why is Voice Search Becoming So Popular? It’s hard […]
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Vertical Search Engines: What You Need to Know
These days so many businesses are focused on getting to page one of Google search results. However, the search landscape is constantly changing to conform to the way that users are performing searches online. In 2018, consumers are getting more specific and granular with the types of searches that they’re performing, which is why it […]
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Tricks to Optimize Blog Content for SEO
Taking the time to optimize blog content for SEO increases the visibility of your website and helps you to attract more traffic. However, trying to get a grasp SEO is more difficult than it sounds as search engines like Google are constantly updating the way that they rank content. How to Optimize Blog Content for […]
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Create a User-Friendly Website Experience
Surprisingly, one of the most overlooked aspects of SEO is creating a website user experience that satisfies visitors. While you can read about a variety of SEO tactics to increase your ranking, nothing will benefit your search strategy more than having a user-friendly website. When someone lands on your website from a SERP, you don’t […]
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Google Speed Update: What You Need to Know
Do you want to get your website to the top of Google SERPs in 2018? Then you need to be aware that Google just announced another update to its search engine algorithm that will become effective in July 2018: the Google Speed update. What is the Google Speed Update? As you know, Google heavily weighs […]
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Can Competitors Edit Your Google My Business Listing?
If you want to make it easy for your audience to find you online, you need to include your business in as many online directories as possible. Considering that approximately 77 percent of online searches originate with Google, creating a free Google My Business listing is a smart way to get your business in front […]
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Local Search Tips to Make Your Business More Relevant
Google is regularly enhancing its search algorithm to deliver the most relevant results to users. Considering that one in five searches performed on Google is for a local business, many of the tweaks made to Google’s search algorithm are to serve more relevant local search results to users. Do you want your business to make […]
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