Category Archives for Reputation Management

positive online reviews

How to Make Positive Online Reviews Go Further

Positive online reviews for your business are like pure marketing gold. Receiving a glowing review from a customer will build your brand’s reputation, give your business credibility, and help to establish trust with your audience. Considering that 88 percent of consumers trust online reviews as much as a personal recommendation from a friend, any positive […]

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Improve Your Online Reputation

Improve Your Online Reputation With These 3 Tips

No matter how well you run your business, receiving a negative online review is bound to happen. The way that you respond to negative feedback, however, will make or break your brand’s reputation. Considering that 93 percent of consumers are influenced by online reviews, what’s being said about your business online directly affects your bottom […]

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positive online reviews

Promote Positive Online Reviews to Build Your Brand

Thanks to the internet, consumers no longer need to have a conversation with a sales rep to make a purchase decision. Instead, they turn to online reviews for unbiased feedback from actual customers to research products and services before opening their wallets. Considering that 85 percent of consumers trust online reviews as much as recommendations […]

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online reputation

Online Reputation: Google to Alert Users of Responses to Online Reviews

We’ve talked a lot about using Google My Business to capture your local audience. Considering that the vast majority of online searches originate through Google, having a Google My Business page has become a necessity to increase visibility and attract local traffic. Proactively maintaining your Google My Business page is also crucial for keeping your […]

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Detecting Fake Online Reviews Before They Cause Damage

According to research, 88 percent of consumers trust online reviews as much as personal recommendations from friends. Before making a purchase decision, 97 percent of consumers with internet access consult online reviews. Online reviews have become the new word-of-mouth and are a powerful sales tool for your business. However, with so much regard given to […]

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business reputation

Do You Have a Trustworthy Business Reputation?

Do you have a business reputation that people trust? Considering the growing number of security breaches making headlines, some consumers are skeptical about doing business with brands online. Your Small Business Reputation Matters If you operate a small business, your reputation matters more now than ever before. According to a recent survey, only 19.8 percent […]

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Online Reputation

Do You Have Control of Your Online Reputation?

Do you know what people are saying about your brand on social media? Have you taken the time to Google your business recently? Are you proactively responding to online reviews? Managing your company’s online reputation is no easy task. However, when you’re living in a world where people judge your business on how it appears […]

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social media followers

Why You Should Never Buy Social Media Followers

The number of social media followers your business has gives your brand validity. However, we can’t stress enough the importance of follower quality over follower quantity. The number of followers your business has is a vanity metric, and your social media strategy will benefit more from focusing on engagement metrics such as the number of […]

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Reputation Management

Reputation Management is a Non-Negotiable for Your Business

Years ago, word of mouth went a long way in establishing a company’s credibility. While word of mouth still influences peoples’ decisions, the internet has transformed the way that consumers research products and services. What is being said on social media or in online reviews has become the new word of mouth. Research shows that […]

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