Category Archives for Email Marketing

email list

How to Build Your Email List for Free

Considering that the vast majority of your target audience has an email address, email marketing is still one of the most effective ways to get your content in front of the right people. However, to be successful with email marketing, you need to have an email list with quality contacts. Why You Should Never Purchase […]

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email subscribers

How to Re-Engage Inactive Email Subscribers

We’ve talked about the importance of asking your contacts to opt-in to receive your emails. However, even with permission-based email lists, 60 percent of your email subscribers on average will be inactive. In fact, research shows that marketers lose 25 percent of their email contacts each year due to attrition. How can you make an […]

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email marketing tips

Email Marketing Tips for Holiday Auto-Response

With the holidays rapidly approaching, you’re making preparations to take some time off at the end of the year. While you may not physically be in the office, you still have a business to run and a reputation to maintain. Many email marketing tips that you hear encourage using an out-of-office auto-reply to provide a […]

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Email Marketing Tactics

Issues Hindering Your Email Newsletter Performance

Are you using email to deliver value-added content to your audience and drive conversions? If you think email marketing is on the path to extinction, you couldn’t be more wrong. Considering that most online consumers have an email address and check it daily, sending an email newsletter is a powerful way to reach your audience. […]

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danesc email marketing

How to Increase Conversions with Employee Email Signatures

Regardless of what you hear, email is still the workhorse of digital marketing. More than 90 percent of online adults use email, which makes email marketing a powerful way to reach your audience. You would be hard-pressed to find another marketing channel that is as effective as email. However, many businesses fail to take full […]

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Email Marketing Tool

Why Constant Contact is a Preferred Email Marketing Tool

Deciding where to spend your marketing dollars is a critical decision that SMB owners face. Email marketing should be a no-brainer as it provides you with a cost-effective solution to reach your audience where they spend time every day: their email inbox. Your customers want to hear from you. Research shows that 91 percent of […]

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email marketing

Nurture Leads & Grow Sales with Email Marketing

Despite all of the buzz about social media and paid advertising, email marketing is still a powerful way to reach your audience. According to Pew Research, approximately 9 out of 10 American adults use the internet. While some demographics are slower to adopt social media, the vast majority of internet users have an email account. […]

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Email Marketing Tactics

Get People to Respond to Your Emails

Proven Tactics to Get People to Respond to Your Emails With the average office worker receiving 120 emails a day, getting people to open and respond to your emails can be tricky. Fortunately, there are several simple email marketing tactics that you can embrace to get better results. Here are seven best practices for getting […]

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Get Better Results From Email Marketing

How to Reduce Your Bounce Rate to Get Better Results From Email Marketing   When it comes to email marketing, a lot of metrics get tossed around and everyone wants better results. However, you need to pay close attention to one metric in particular: the bounce rate. What is an email marketing bounce rate? In regards to […]

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Better Event Turnout with Email Marketing

Get a Better Event Turnout With This Email Marketing Best Practice    Your event turnout is important and considering that most people have an email address, email marketing still continues to be an effective way to reach your audience. If your business is hosting an upcoming event, there’s no better way to get attendees through […]

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