Category Archives for Digital Marketing

Digital Transformation

Digital Transformation Trends for 2019 to Take Note Of

Making the digital transformation needs to be a priority for your business, especially considering that most organizations anticipate that nearly half of their revenue will come from digital by 2020. However, fully embracing the various digital outlets to promote your business and enhance the way that you operate takes time. By defining a clear digital […]

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2018 holiday marketing

2018 Holiday Marketing: How Far In Advance Should You Plan?

If you’re just now starting to think about your 2018 holiday marketing strategy, you’re behind the ball. Your competition starting planning their holiday promotions back in July. What If You Haven’t Already Starting Planning 2018 Holiday Marketing? For those of you that didn’t spend your summer planning your holiday marketing campaigns, the good news is […]

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exact match keywords

New Google Algorithm Update Impacts Exact Keyword Match Types

Google made headlines a few weeks ago with its Broad Core algorithm update, which was a tweak to the overall algorithm in an effort to deliver more relevant search results to users. This week Google announced yet another change to its search algorithm which should change the way that marketers approach keyword match types. What […]

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small business web design

Most Crucial Page in Small Business Web Design

If your business is focused on lead generation, the most crucial page to incorporate into your small business web design is an opt-in page. What is an Opt-In Page? An opt-in page is a dedicated landing page on your website to direct traffic to so they can take advantage of your offer, whether it be […]

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geo-targeted ad campaign

Should You Run a Geo-Targeted Ad Campaign

One of the hottest trends in digital advertising is running a geo-targeted ad campaign. Geo-targeting refers to serving advertisements to a specific set of users based on their physical location. So, for example, if you operate an ice cream shop, it could be advantageous for you to use geo-targeting to reach your nearby audience and […]

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secure small business website

Do You Have a Secure Small Business Website?

Given the amount of business that is being conducted online ($123.7 billion in U.S. retail e-commerce sales for the first quarter of 2018), it’s no wonder that search engines like Google are using website security as criteria to rank content. In fact, Google announced in 2014 that it will give preference to HTTPS websites in […]

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digital spend

Marketers Anticipate Big Increase to Digital Spend

It’s never too early to begin planning your digital marketing strategy for the coming year. If you’re wondering how to allocate your marketing budget in 2019, you should know that 82 percent of marketers are planning to increase their digital spend over the next 12 months. In fact, according to Nielson’s recent CMO Report 2018, […]

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value proposition

How to Nail Your Value Proposition

To be able to market your business well, you need to have a clear understanding of the value that you bring to your audience and a firm belief in your products and services. Creating a value proposition sums up what your business does, who it serves, and what makes your business unique. Taking the time […]

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sequential messaging

Make Sequential Messaging Part of Your Digital Marketing Strategy

Today’s consumers are using a variety of devices to consume content, from smartphones and tablets to desktop computers and smart TVs. From a marketer’s perspective, it’s becoming more challenging to command the attention of your audience. However, thanks to the vast amounts of consumer data available, marketers can run highly effective campaigns by embracing sequential […]

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digital transformation

Digital Transformation: How to Bring Your Business Into the 21st Century

The term “digital transformation” gets thrown around a lot these days, but what exactly does it mean? What is a Digital Transformation? From your company’s perspective, a digital transformation refers to the integration of digital technology in all areas of business operation, from implementing an electronic filing system to offering an e-commerce website. By making […]

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