Category Archives for Content Marketing

strategic content marketing

Strategic Content Marketing to Appeal to Your Audience

With more consumers turning to the internet to research products and services before making purchase decisions, your business needs to make high-quality content creation a priority. Since much of today’s consumers’ interactions with brands take place online, they want to read (or view) content of substance that addresses their questions and provides educational value. With […]

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targeting women

Targeting Women? Take Advantage of Podcasts

Want to diversify your content mix? In an effort to appeal to the various ways that your audience wants to consume content (read, watch, and listen), adding a podcast to your content marketing efforts will help you to captivate an audience that prefers to digest content on-the-go. And, according to a recent study, podcasts are […]

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content planning

Content Planning: How Far in Advance to Plan Content

If you’re not strategic and intentional with the way that you plan content for your business blog, social media accounts, email newsletters, and more, you’re not going to be happy with your content marketing results. Proactive content planning is your solution for getting the most out of your investment in content creation. Most Businesses Struggle […]

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repurpose content

4 Brilliant Ways to Repurpose Content Into Video

You can’t talk about content marketing today without making video part of the conversation. Research shows that today’s consumers want to see more video from brands they follow than any other form of content. If you’re struggling to come up with engaging video content, why not repurpose content that you’ve already created into videos? Ideas […]

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organic content creation

Organic Content Creation: Why You Still Need Original Content

Trying to understand how search engines like Google and Facebook rank content can sometimes feel like performing brain surgery. Instead of creating high-quality organic content, some businesses are choosing to take the easier (and more expensive) route of paid advertising. With so much emphasis being placed on PPC marketing strategies these days, is organic content […]

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earn more clicks

Earn More Clicks On Your Content With These 5 Proven Tactics

We all want to earn more clicks on our content, right? To get the job done, you must capture your audience’s attention, and your headline, by far, is your most powerful tool for accomplishing this. 5 Sure Ways to Earn More Clicks If you want to make your first words too good to ignore, you […]

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Why Create an eBook for Your Business?

If you want to increase website conversions, you need to focus on creating premium content that your visitors perceive to be valuable enough to be willing to exchange their contact information for. An eBook is a perfect example of premium content that you should be placing behind landing page forms. What is an eBook? In […]

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earn more comments

3 Key Ingredients to Earn More Comments On Blog Posts

There’s nothing more frustrating than spending countless hours writing a blog post and learning that it generates little to no engagement. No matter how well-written your content is, you won’t earn more comments on your blog posts if you don’t take into account these three crucial elements: traffic, engagement, and emotion. Traffic Before you get […]

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blog images

Best Resources for Blog Images That Won’t Get You Sued

According to the latest research, the typical marketer spends between one and two hours creating a 500-word blog post. This timeframe doesn’t take into account the amount of time that marketers spend looking for visuals to include in the blog content. If you’ve ever had to search the web for eye-catching, copyright-free images, you know […]

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peak creativity zone

How to Find Your Peak Creativity Zone

You need to consistently produce high-quality content to be able to tell your brand’s story online in a compelling way, thus helping to spark engagement and raise awareness for your business. However, if you’re not operating within your peak creativity zone, writing content is incredibly time-consuming and more challenging to create. What Does It Mean […]

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