If you want to make it easy for your audience to find you online, you need to include your business in as many online directories as possible. Considering that approximately 77 percent of online searches originate with Google, creating a free Google My Business listing is a smart way to get your business in front of the right audience at the right time.
By creating a free Google My Business listing, you'll allow the physical location of your business to be found on Google Maps, which makes it easier for customers to track you down.
Have a Google My Business page is paramount to the success of your local search strategy. Approximately 60 percent of online searches today are happening on mobile devices. If a customer is searching for a local business on his mobile device and comes across your Google My Business listing, he can click on your listing for GPS navigation with turn-by-turn directions to your door.
According to a recent Moz article, it seems that anyone can edit your Google My Business listing, including your competitors. This news is alarming because a malicious character could edit your listing to direct traffic elsewhere.
Google's response to this concern is that businesses are notified via email if someone makes a change to their Google My Business page. It's important to note, however, that the email notifications from Google are something new as of September 2017. If it's been awhile since you've checked your Google My Business page, you should do so immediately to confirm its accuracy.
Yes, the benefit of using a listing distribution is that it allows you to manage all of your business listings from one central location. At Danesc, we include your business listing in more than 300 online directories and help to ensure that your business information is consistent and accurate.
In summary, more consumers are relying on their mobile devices to perform searches to find local businesses. If you want your business to appear in local search results, you must include your business in as many online directories as possible, including Google My Business. You also need to ensure that your business listings are accurate to attract traffic.