Considering that the vast majority of your target audience has an email address, email marketing is still one of the most effective ways to get your content in front of the right people. However, to be successful with email marketing, you need to have an email list with quality contacts.
Unfortunately, building a quality email list is easier said than done. It can be tempting to pay for contacts to build your list quickly, but keep in mind that acting in a moment of desperation and purchasing email contacts can do more harm than good for your business.
To get results from email marketing, you must focus on building a legitimate list of email contacts. Taking the time to build your own email list will help you to comply with today’s legal regulations, protect your reputation, and build relationships with new customers.
Outlined below are several squeaky-clean and proven tactics for growing a high-quality list of email contacts:
Creating value-added eBooks and whitepapers will encourage prospective customers to share their email address with you in exchange for access to this premium content. The more offers you put behind gated landing pages, the easier it will be for you to attract leads and grow your email contacts.
It’s okay if writing eBooks and whitepapers is not your thing. You can still create premium content in the form of useful tools (how-to videos, templates, infographics, guides, etc) that people will be willing to exchange their email address for.
A lot of time and energy goes into creating premium content, so you can’t afford to not promote it. If you’ve already built a strong social media following, you need to use this marketing outlet to your advantage and promote your premium content on social media. Be sure to include a link to the relevant landing page in your social post.
Email marketing is a critical component of a well-rounded inbound marketing strategy. To maximize your results, you must take the time to build a high-quality, opt-in email list. While it can take some time, using the proven tactics outlined above will help you to build a viable email marketing program for your business.