Valuable Daily Reads

Signs You Need a Mobile App for Your Business

The marketing landscape for businesses has changed dramatically over the past decade. It’s no longer acceptable for your business to not have a website or an active social media presence. And if that isn’t enough, some businesses now have mobile applications to connect with customers and streamline operations. Does your business need a mobile app?… Read more »

No More Excuses: Can’t Afford Not to Business Blog

If you think blogs are just something that Millennials and yuppies read, think again. Approximately 77 percent of internet users are reading blogs to research products and services. Business blogs offer a source of validity as 81 percent of American consumers trust the information and advice that they read in blogs. Business blogging is on… Read more »

New Improvements to Our Listing Builder Tool

One of the many ways that we can help you improve your search ranking and grow your business online is by including your business in online directory sites, review sites, and social networks. Our Listing Builder tool will allow you to manage hundreds of business listings from one central location, which helps to ensure the… Read more »

Why a Free Online Marketing Consultation is Worth Your Time

Considering that 81 percent of consumers now turn to the internet to research products and services before making a purchase decision, online marketing is a necessity for your business. If the thought of promoting your business online makes you feel uneasy, you’re not alone. From building a website for your business and creating compelling content… Read more »

Is Your Business Website Running at Full Potential?

Your website serves as the foundation for your company’s online presence. In today’s digital world, your website is often the first encounter that prospective customers have with your business. For this reason, you need to put your best foot forward with your company’s website. A high-performing website will build credibility for your business, serve as… Read more »

Marketer Spotlight: Rand Fishkin

If you’ve been around the block in digital marketing, you’ve heard of Rand Fishkin. Known as the Wizard of Moz, Fishkin is the founder and former CEO of Moz, an SEO software startup that has grown to become one of the most visible marketing companies in the world. He’s also been the co-author of several… Read more »

Marketing Agency That Understands Your Industry

If you browse the web, you’ll find hundreds of marketing agencies that claim to be able to help you grow your business online. But how can you be so sure that you’re choosing a marketing agency that has experience in working with companies in your industry? It’s crucial that your marketing partner truly understands your… Read more »

Best Social Media Platform for Paid Advertising?

We can’t stress enough the importance of developing a strong organic social media marketing strategy. However, as we see more social media platforms roll out paid advertising solutions, it’s becoming necessary to use paid advertising as well to get your content in front of your audience. With so many social media platforms to choose from,… Read more »

Your Business & Online Directories

Long gone are the days when consumers pulled out the phone book to find local businesses. Instead, today’s consumers are turning to the internet to determine where they want to dine, which shops they want to frequent, where they want to have their car serviced, and more. You can think of an online business directory… Read more »

Coordination Between Your Agency and In-House Marketing Team Matters

As a small business owner, you’re already wearing multiple hats. While you have the best of intentions, it’s difficult to do everything well when you’re the person responsible for sales, accounting, customer service, marketing, and more. With so much buzz about social media and paid advertising these days, it’s evident that digital marketing is no… Read more »

  • Listing Distribution

    Niche Online Business Directories

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    Are You Familiar With These Niche Online Business Directories? With 81 percent of consumers researching products and services online before making a purchase decision, it’s no wonder that your business wants to strengthen its online presence. Having a website and an active social media presence is just one part of the equation. Including your business…

  • Content Marketing

    Blog Content That People Love to Share

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    The Types of Blog Content That People Love to Share As of May 2017, the most popular blogs on the internet in regards to followers include the Huffington Post, TMZ, and Business Insider. When you’re just starting out with your business blog, it’s easy to take a look at these widely-followed blogs and become frustrated…

  • Social Media Marketing

    Best Instagram Analytics Tools

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    The Best Instagram Analytics Tools to Grow Your Followers and Measure Your Success With more than 600 million people using Instagram, it’s worthwhile for your business to have a presence on this social media platform. Over the past year, Instagram has gained a lot of traction with marketers using the social networking site to connect…

  • entrepreneurship

    What you Should Know Before Designing your Website

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    Ask Yourself These Questions Before Designing your Website for your Business When starting a new business, one of the first steps you need to take is to launch your brand online. However, before you get carried away with social media, you need to create a website for your business. In today’s digital world, you’re not…

  • entrepreneurship

    Practices for Successfully Working From Home

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    9 Best Practices for Successfully Working From Home We live in an incredibly connected world, and one of the advantages of this is the ability to work from home on occasion. However, just because you can work from home doesn’t mean that you should. Not everyone possesses the skills or self-discipline that it takes to…

  • Social Media Marketing

    Embracing 360-Degree Video Content with Facebook

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    How Facebook is Embracing Video Content with 360-Degree Videos If you’ve spent any time on Facebook lately, it’s hard to miss the 360-degree videos popping up in your newsfeed. Without a doubt, 2017 will be the year of video content, and Facebook is capitalizing on this by allowing users to upload their very own interactive…

  • Digital Marketing

    Consumer Thought on 2017 Digital Trends?

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    What Do Consumers Think About 2017 Digital Trends? We’ve talked a lot about 2017 digital trends, such as how voice technology is impacting the way that companies are conducting business. Some other trends that are earning a lot of press include augmented reality (think Pokémon Go) and chatbots. However, just because a trend is generating…

  • entrepreneurship, productivity

    Overcome the Time Management Struggle

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    Overcome the Time Management Struggle With New Enhancements to Google Wifi Do you ever wonder how much time you could have back in your workday if it weren’t for distracting websites on the internet? The time management struggle is alive and well in today’s workplace. We’ve talked about time management tools like StayFocusd and SelfControl…

  • Email Marketing

    Get Better Results From Email Marketing

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    How to Reduce Your Bounce Rate to Get Better Results From Email Marketing   When it comes to email marketing, a lot of metrics get tossed around and everyone wants better results. However, you need to pay close attention to one metric in particular: the bounce rate. What is an email marketing bounce rate? In regards to…

  • Social Media Marketing

    Top 5 Facebook Ad Types

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      Do you ever wonder what people are staring at on their mobile devices? Considering that 68 percent of online adults use Facebook, there’s a good chance they’re scrolling through their Facebook newsfeeds. Research indicates that mobile users spend 20 percent of their total time online browsing through Facebook and Instagram. This statistic proves that… Read more »

  • entrepreneurship

    Marketer Spotlight: Alex Blumberg

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    Marketer Spotlight We’ve talked about podcasts and why they’re such a fast-growing medium. Different than other forms of content, podcasts easily accommodate the busy entrepreneur’s on-the-go lifestyle. Whether you’re commuting to the office or have a few minutes to kill before a meeting, you can always fit in one. Gimlet Media We can’t talk about… Read more »

  • Email Marketing

    Better Event Turnout with Email Marketing

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    Get a Better Event Turnout With This Email Marketing Best Practice    Your event turnout is important and considering that most people have an email address, email marketing still continues to be an effective way to reach your audience. If your business is hosting an upcoming event, there’s no better way to get attendees through… Read more »

  • entrepreneurship

    Anatomy of a Good Location Page

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    Anatomy of a Good Location Page   If you’re not taking the time to optimize your content for local search, you’re missing out on a boatload of business. Approximately 60 percent of searches are performed using smartphones, and the vast majority of these searches are for local businesses. Of the pages that you include on… Read more »

  • Business Communication

    Hacked Websites: On The Rise

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    Are you in danger of being hacked? Alarming but true, hacked websites are on the rise. According to a recent report released by Google, the number of websites hacked in 2016 increased by 32 percent. The harsh reality is that this trend will continue as hackers are becoming more aggressive and are targeting small businesses… Read more »

  • Digital Marketing

    Blog Content that Speaks to your Audience

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    For some reason, many of you struggle to create blog content that speaks to your audience. Coming up with topics to write about on your small business blog is an incredibly time-consuming process. Make the most of your time and write about topics that address relevant issues and pain points that your audience is experiencing…. Read more »

  • entrepreneurship, SEO

    Google’s Latest Update : “Fred”

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    What You Need to Know About Google’s Latest ‘Fred’ Update Google is always shaking things up with its algorithm updates, which makes it challenging for the typical business to get a handle on search engine optimization. Recently confirmed by Google, ‘Fred’ is the latest of these algorithm updates and will impact the way that the… Read more »

  • entrepreneurship

    Website Design Mistakes That Impact Performance

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    Are Common Website Design Mistakes Impacting your Performance? Website design mistakes are very common. Too many businesses are focused on creating aesthetically-pleasing website designs that they overlook the most important aspect of all: the user experience. When you don’t take the functionality and user friendliness of your design into account, you’re not going to be… Read more »

  • Social Media Marketing

    Consistent Social Media Presence

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    Why You Need to Create a Consistent Social Media Posting Schedule When you launch your business on a new social media platform, you have every intention of consistently posting captivating content that offers value to your audience. For the first few months, you’re killing it on social media and are sticking to your publishing schedule…. Read more »

  • Reputation Management

    Motivation for Negative Reviews?

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    What Motivates Consumers to Leave Negative Reviews? At one point or another, most businesses face receiving negative reviews online. If the thought of publicly receiving negative feedback makes you cringe, you’re not alone. However, responding promptly and professionally to a bad review will help your business to build integrity. According to research, 68 percent of consumers… Read more »

  • Social Media Marketing

    Pinterest Tools Marketers Should Know About

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    3 New  PinterestTools Marketers Need to Know About When determining which social media channels to use to promote your business, Pinterest may not be at the top of your list. However, considering that Pinterest is a resource for creativity and those seeking ideas, not having an active presence on this popular social media platform is… Read more »

  • entrepreneurship

    Art of Authentic Hyperlocal Content

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    The Art of Creating Authentic Hyperlocal Content Here’s the thing. Creating quality, authentic hyperlocal content is no easy task. If you run a national business in multiple markets, you might be finding it difficult to create content that resonates with locals in each market. If you operate a small local business, you’re learning that you… Read more »

  • SEO

    Forecast for SEO in 2017

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    The Forecast for SEO in 2017 Just when you think you’ve got a good grasp on SEO, search engine algorithms change and leave you out to dry. Trying to master SEO and the constant updates is a full-time job. If you don’t eat, breath, and sleep SEO, you’re better off leaving search engine optimization to… Read more »

  • entrepreneurship

    Marketer Spotlight: Frank Kern

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    Marketer Spotlight: Frank Kern We’ve talked a lot about the importance of understanding where customers are in your sales cycle and serving them with stage-appropriate content. Our Marketer Spotlight Frank Kern is one of the most sought after internet marketing consultants and copywriters in the world that excels at this strategy. Let’s take a moment… Read more »

  • SEO

    Best WordPress Plugins of 2017

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    The Best WordPress Plugins of 2017 to Get More Website Traffic Finding ways to boost engagement and improve your conversion rate are challenging enough, but before you get ahead of yourself, you need to think about how to get more website traffic and using WordPress Plugins can do just that. One of the reasons why… Read more »

  • Business Communication

    Improve Collaboration With Free Messaging Apps

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    Free Messaging Apps More people are working remotely than ever before. This means that your entire team will not always be physically present in the office for an impromptu pow-wow. Considering that most employees have access to a smartphone, free messaging apps have become a powerful way to collaborate and loop your team into a conversation…. Read more »

  • Inbound Marketing

    Your Inbound Marketing Agency Should not be an Order Taker

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    Why You Don’t Want Your Inbound Marketing Agency to Be an Order Taker As your business continues to grow, handling all of your inbound marketing efforts in-house may not be the best use of your time or resources. You understand the importance of consistently publishing quality content. But outsourcing content marketing to an established inbound… Read more »

  • Social Media Marketing

    Stay in the Loop: Social Media Marketing Trends

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    Stay in the Loop with the Latest Social Media Marketing Trends As you well know, the social media landscape is constantly evolving. Unless you are a social media expert that completely immerses yourself in this world, it’s difficult to stay up-to-date with the latest social media marketing trends. Our blog is a great resource to… Read more »

  • Small Business

    Big Thank You to SCLTA & SCLNA

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    Big Takeaways from Attending the 2017 SCLTA and SCNLA Trade Shows   The year has been off to a busy start for our team at Danesc. We want to send out a big thank you to South Carolina Landscape and Turfgrass Association and the South Carolina Nursery and Landscape Association. We had the awesome opportunity… Read more »

  • entrepreneurship, Video Content Marketing

    Vlog Instead of Blog?

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    What is a Vlog and How Can It Help You Grow Your Business Online? If you want to have a successful online presence, maintaining a business blog is a no-brainer. In fact, almost half of today’s marketers consider blogging to be the most important aspect of their content marketing strategy. We recently talked about how… Read more »