strategic content marketing

Strategic Content Marketing to Appeal to Your Audience

With more consumers turning to the internet to research products and services before making purchase decisions, your business needs to make high-quality content creation a priority. Since much of today’s consumers’ interactions with brands take place online, they want to read (or view) content of substance that addresses their questions and provides educational value. With […]

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2018 holiday marketing

2018 Holiday Marketing: How Far In Advance Should You Plan?

If you’re just now starting to think about your 2018 holiday marketing strategy, you’re behind the ball. Your competition starting planning their holiday promotions back in July. What If You Haven’t Already Starting Planning 2018 Holiday Marketing? For those of you that didn’t spend your summer planning your holiday marketing campaigns, the good news is […]

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targeting women

Targeting Women? Take Advantage of Podcasts

Want to diversify your content mix? In an effort to appeal to the various ways that your audience wants to consume content (read, watch, and listen), adding a podcast to your content marketing efforts will help you to captivate an audience that prefers to digest content on-the-go. And, according to a recent study, podcasts are […]

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content planning

Content Planning: How Far in Advance to Plan Content

If you’re not strategic and intentional with the way that you plan content for your business blog, social media accounts, email newsletters, and more, you’re not going to be happy with your content marketing results. Proactive content planning is your solution for getting the most out of your investment in content creation. Most Businesses Struggle […]

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exact match keywords

New Google Algorithm Update Impacts Exact Keyword Match Types

Google made headlines a few weeks ago with its Broad Core algorithm update, which was a tweak to the overall algorithm in an effort to deliver more relevant search results to users. This week Google announced yet another change to its search algorithm which should change the way that marketers approach keyword match types. What […]

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small business web design

Most Crucial Page in Small Business Web Design

If your business is focused on lead generation, the most crucial page to incorporate into your small business web design is an opt-in page. What is an Opt-In Page? An opt-in page is a dedicated landing page on your website to direct traffic to so they can take advantage of your offer, whether it be […]

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Facebook Dynamic Ads

Leverage Facebook Dynamic Ads to Promote Your Business Blog

If you’re like most marketers, you’re spending more than two hours crafting a blog post. That’s why it’s incredibly frustrating when you aren’t earning any traction with your blog posts. While there are several tactics that you can employ to grow your blog audience, we suggest you use Facebook Dynamic Ads to promote your blog […]

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Google Posts

Use Google Posts to Reach Your Local Audience

For most consumers, Google is the go-to tool for discovering and vetting local businesses. Considering that 82 percent of consumers are turning to search engines to find information about local businesses, you need to focus on optimizing your company’s presence on Google. Aside from claiming a free Google My Business page for your business, you […]

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repurpose content

4 Brilliant Ways to Repurpose Content Into Video

You can’t talk about content marketing today without making video part of the conversation. Research shows that today’s consumers want to see more video from brands they follow than any other form of content. If you’re struggling to come up with engaging video content, why not repurpose content that you’ve already created into videos? Ideas […]

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