contact us

7 Qualities of a Strong ‘Contact Us’ Page

From the consumer’s perspective, there’s nothing more frustrating than visiting a website and not being able to find the company’s contact information. Not only does this create a poor user experience, but the lack of visible contact information on your website makes your business look unprofessional. Including visible contact information throughout your website shows your […]

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value proposition

How to Nail Your Value Proposition

To be able to market your business well, you need to have a clear understanding of the value that you bring to your audience and a firm belief in your products and services. Creating a value proposition sums up what your business does, who it serves, and what makes your business unique. Taking the time […]

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sequential messaging

Make Sequential Messaging Part of Your Digital Marketing Strategy

Today’s consumers are using a variety of devices to consume content, from smartphones and tablets to desktop computers and smart TVs. From a marketer’s perspective, it’s becoming more challenging to command the attention of your audience. However, thanks to the vast amounts of consumer data available, marketers can run highly effective campaigns by embracing sequential […]

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business Facebook page

Do You Really Need a Business Facebook Page?

Facebook is by far the most popular social media platform with 2.2 billion monthly active users around the globe. To put this percentage into better perspective, 68 percent of American consumers use Facebook as of 2018. Given these statistics, using Facebook to promote your business is a no-brainer. However, is it really necessary to create […]

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infographics

How to Create Your Own Infographics to Improve Comprehension

The human brain is able to digest visual content 60,000 times faster than text. If you’re looking for ways to incorporate more visuals into your content marketing strategy, you need to give infographics a try. What Are Infographics? We’re living in the age of big data, yet have increasingly less time to absorb it. Infographics […]

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digital transformation

Digital Transformation: How to Bring Your Business Into the 21st Century

The term “digital transformation” gets thrown around a lot these days, but what exactly does it mean? What is a Digital Transformation? From your company’s perspective, a digital transformation refers to the integration of digital technology in all areas of business operation, from implementing an electronic filing system to offering an e-commerce website. By making […]

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business blog

How to Start a Business Blog in 5 Easy Steps

Search engines are continuing to evolve to provide users with the most accurate results based on user intent. In order to earn the coveted spot on page one of Google’s search results, your business needs to consistently publish high-quality, value-added content. Maintaining an active business blog provides you with a vehicle to share relevant news, […]

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voice search

Is Voice Search a Fad or Here to Stay?

We use this blog as a resource to make you aware of the latest digital marketing trends. While Pok√©mon Go may be one of those trends that doesn’t stick around, the growing prominence of voice search is something that your business needs to be aware of. Why is Voice Search Becoming So Popular? It’s hard […]

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Facebook Marketers

Are Privacy Concerns Impacting Facebook Marketers?

Facebook has received a lot of heat in the news lately, particularly through the Cambridge Analytica scandal and concerns about user privacy. To mitigate these concerns, Facebook recently announced that it would be eliminating access to third-party targeting data, which left some Facebook marketers wondering about the future of using the social media platform to […]

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online reputation

Online Reputation: Google to Alert Users of Responses to Online Reviews

We’ve talked a lot about using Google My Business to capture your local audience. Considering that the vast majority of online searches originate through Google, having a Google My Business page has become a necessity to increase visibility and attract local traffic. Proactively maintaining your Google My Business page is also crucial for keeping your […]

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