Buyer Personas

How to Create Detailed Buyer Personas for Your Business

We recently shared with you that Facebook will be eliminating access to targeting data from third-parties on its advertising platform. Today’s consumers are rightfully concerned about how their personal data is being used by marketers, and it’s refreshing to know that the shady data-gathering tactics used by Cambridge Analytica and the like will no longer […]

Continue reading

Facebook Update: Elimination of Third-Party Targeting Data

If you haven’t already heard, Facebook recently announced that it will be removing third-party targeting data that has historically been used by marketers for advertising campaigns. This Facebook update is a result of mounting scrutiny and regulatory pressure that the social media giant has been receiving for not protecting user data. How will the Facebook […]

Continue reading

How to Use the Facebook Local App to Host an Event

In an effort to compete with business discovery tools such as Yelp and FourSquare to attract local traffic, Facebook has created the Facebook Local app to help businesses drive in-store visits. How Does the Facebook Local App Work? Although Facebook and Facebook Local are two different apps, users have the same login and profile for […]

Continue reading
blog topics

Blog Topics Your Customers Want to Read About

Blogging provides your business with an outlet to educate your audience, establish trust, and deliver value. If you’re not getting traction from your business blog, you need to evaluate the topics that you’re covering. Your customers want you to address their pain points and provide solutions as they relate to your business. If you’re not […]

Continue reading
Alexa flash briefing

Use an Alexa Flash Briefing to Diversify Your Content Strategy

Voice technology assistants are changing the way that consumers are performing searches online. In fact, it’s anticipated that half of all searches will be voice searches by 2020. Amazon’s Alexa is leading the way with just under 70 percent of the voice technology market share. Savvy marketers that want to diversify their content marketing strategies […]

Continue reading
digital marketing tips

Need-to-Know Digital Marketing Tips for Startups

One of the most exciting and scary steps that you can take in your life is to start your own business. If you have an entrepreneurial spirit, you’re not alone. According to research, there are approximately 548,000 new startups each month in the United States. To be able to compete and earn your audience’s attention, […]

Continue reading
social selling

How to Succeed with Social Selling

As an entrepreneur that is using the internet to target your audience, you must ask yourself how you’re going to contribute value to your customers through your online marketing strategy. This emerging generation of buyers is looking for information from you to help them make purchase decisions; however, they’re not always picking up the phone […]

Continue reading
best time to post on social media

2018 Update: Best Time to Post on Social Media

A common question that we hear from clients is when is the best time to post on social media. The best answer to this question is whenever your audience is most likely to be online and engage with your content. To help your business get better results from posting social media content at the optimal […]

Continue reading

Detecting Fake Online Reviews Before They Cause Damage

According to research, 88 percent of consumers trust online reviews as much as personal recommendations from friends. Before making a purchase decision, 97 percent of consumers with internet access consult online reviews. Online reviews have become the new word-of-mouth and are a powerful sales tool for your business. However, with so much regard given to […]

Continue reading
online authority

How to Become an Online Authority in Your Industry

A few years ago, having an active blog was your ticket to positioning your business as an online authority in your industry. However, the secret of business blogging and its ability to establish credibility is out, so relying on a blog as your sole means to educate your audience is no longer sufficient. To be […]

Continue reading
remarketing in 2018

Use Remarketing in 2018 to Increase Conversions

Most SMB owners are focused on driving traffic to their websites. However, on average, 96 percent of first-time visitors to a website don’t convert. So, focusing on earning traffic is not enough. You need to come up with a strategy to increase conversions, and embracing remarketing in 2018 will help you to accomplish this. Why […]

Continue reading
Reaching Millennials through content marketing

Reaching Millennials Through Content Marketing

Millennials (born between 1980 and 2000) have officially surpassed Baby Boomers as the largest living generation. While this younger generation is notorious for being entitled and self-involved, marketers can’t ignore that Millennials will have the most buying power of any generation in 2018. Therefore, reaching Millennials through content marketing needs to be a priority for […]

Continue reading

Create a User-Friendly Website Experience

Surprisingly, one of the most overlooked aspects of SEO is creating a website user experience that satisfies visitors. While you can read about a variety of SEO tactics to increase your ranking, nothing will benefit your search strategy more than having a user-friendly website. When someone lands on your website from a SERP, you don’t […]

Continue reading
visual content

Create Quality Visual Content With These Mobile Apps

As humans, we’ve been programmed to respond, engage, and react to visual content. Imagery helps us to comprehend and retain complex ideas. From a marketer’s perspective, visual content is 40 percent more likely to be shared on social media. Also, articles that contain images earn 94 percent more views. Marketers are trying to overcome consumers’ […]

Continue reading
Messenger Bot

Use a Messenger Bot at Your Next Presentation

We all have presentations to make from time to time. Want in on a secret that will help you better communicate your message at your next speaking gig? Incorporate a Messenger Bot into your next presentation. What is a Messenger Bot? Facebook offers the ability for businesses of all sizes to build a custom “bot” […]

Continue reading
1 2 3 13