Valuable Daily Reads

What the Most Successful Bloggers Do Differently

It’s easy to become frustrated when you spend a lot of time creating blog content but generate little to no results from your efforts. What separates your business blog from the other blogs on the internet that consistently have posts that go viral? What are the most successful bloggers doing differently to create compelling content?… Read more »

How to Increase Conversions with Employee Email Signatures

Regardless of what you hear, email is still the workhorse of digital marketing. More than 90 percent of online adults use email, which makes email marketing a powerful way to reach your audience. You would be hard-pressed to find another marketing channel that is as effective as email. However, many businesses fail to take full… Read more »

Do You Have Control of Your Online Reputation?

Do you know what people are saying about your brand on social media? Have you taken the time to Google your business recently? Are you proactively responding to online reviews? Managing your company’s online reputation is no easy task. However, when you’re living in a world where people judge your business on how it appears… Read more »

The Advantages of Cloud Hosting

‘The cloud’ has become a popular buzzword in Corporate America as businesses of all sizes and industries are using this technology. While most people have heard of the cloud, not everyone understands what it means. What is Cloud Hosting? Instead of storing data and software on an individual computer, the cloud stores this information on… Read more »

Which Industries Benefit Most From Mobile Apps?

Businesses in a variety of industries today are using mobile apps as a way to strengthen visibility, optimize workflows, and increase their bottom lines. If you’re wondering if your business could benefit from a mobile app, the answer is probably yes. Companies are using mobile applications to enhance internal communications and deliver superior customer service…. Read more »

Why You Should Never Buy Social Media Followers

The number of social media followers your business has gives your brand validity. However, we can’t stress enough the importance of follower quality over follower quantity. The number of followers your business has is a vanity metric, and your social media strategy will benefit more from focusing on engagement metrics such as the number of… Read more »

Why a Fully Managed Content Creation Program is Worthwhile

The internet has become the modern day word-of-mouth for businesses. Therefore, if you want to spread the word about your business, you need to create content. It’s imperative that you consistently publish fresh content on social media, your website, and your blog to generate authority and SEO for your brand. In short, while content marketing… Read more »

Proven Social Media Advertising ROI

To reach your audience, you need to be present where your customers are spending their time online. According to the latest statistics from Pew Research, 7 out of 10 American adults are active on social media. But just creating a social media profile for your business won’t cut it anymore. You need to be strategic… Read more »

Online Business Listings Need This Critical Information

Online business listings serve as the phonebook of the 21st century. When today’s consumers want to find a local business, they simply need to whip out their smartphones and browse their favorite search engine. Because of online business directories, it’s never been easier for consumers to find local products and services. However, from your business’s… Read more »

Digital Marketing All Under One Roof

In this day and age, having a well-rounded online presence is critical to your company’s success. However, the thought of having to add one more component to your digital marketing strategy is overwhelming. Outsourcing online marketing to a digital agency is a logical solution, but it won’t always translate into a successful online presence for… Read more »

  • Listing Distribution

    Niche Online Business Directories

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    Are You Familiar With These Niche Online Business Directories? With 81 percent of consumers researching products and services online before making a purchase decision, it’s no wonder that your business wants to strengthen its online presence. Having a website and an active social media presence is just one part of the equation. Including your business…

  • Content Marketing

    Blog Content That People Love to Share

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    The Types of Blog Content That People Love to Share As of May 2017, the most popular blogs on the internet in regards to followers include the Huffington Post, TMZ, and Business Insider. When you’re just starting out with your business blog, it’s easy to take a look at these widely-followed blogs and become frustrated…

  • Social Media Marketing

    Best Instagram Analytics Tools

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    The Best Instagram Analytics Tools to Grow Your Followers and Measure Your Success With more than 600 million people using Instagram, it’s worthwhile for your business to have a presence on this social media platform. Over the past year, Instagram has gained a lot of traction with marketers using the social networking site to connect…

  • entrepreneurship

    What you Should Know Before Designing your Website

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    Ask Yourself These Questions Before Designing your Website for your Business When starting a new business, one of the first steps you need to take is to launch your brand online. However, before you get carried away with social media, you need to create a website for your business. In today’s digital world, you’re not…

  • entrepreneurship

    Practices for Successfully Working From Home

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    9 Best Practices for Successfully Working From Home We live in an incredibly connected world, and one of the advantages of this is the ability to work from home on occasion. However, just because you can work from home doesn’t mean that you should. Not everyone possesses the skills or self-discipline that it takes to…

  • Social Media Marketing

    Embracing 360-Degree Video Content with Facebook

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    How Facebook is Embracing Video Content with 360-Degree Videos If you’ve spent any time on Facebook lately, it’s hard to miss the 360-degree videos popping up in your newsfeed. Without a doubt, 2017 will be the year of video content, and Facebook is capitalizing on this by allowing users to upload their very own interactive…

  • Digital Marketing

    Consumer Thought on 2017 Digital Trends?

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    What Do Consumers Think About 2017 Digital Trends? We’ve talked a lot about 2017 digital trends, such as how voice technology is impacting the way that companies are conducting business. Some other trends that are earning a lot of press include augmented reality (think Pokémon Go) and chatbots. However, just because a trend is generating…

  • entrepreneurship, productivity

    Overcome the Time Management Struggle

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    Overcome the Time Management Struggle With New Enhancements to Google Wifi Do you ever wonder how much time you could have back in your workday if it weren’t for distracting websites on the internet? The time management struggle is alive and well in today’s workplace. We’ve talked about time management tools like StayFocusd and SelfControl…

  • Email Marketing

    Get Better Results From Email Marketing

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    How to Reduce Your Bounce Rate to Get Better Results From Email Marketing   When it comes to email marketing, a lot of metrics get tossed around and everyone wants better results. However, you need to pay close attention to one metric in particular: the bounce rate. What is an email marketing bounce rate? In regards to…

  • Social Media Marketing

    Top 5 Facebook Ad Types

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      Do you ever wonder what people are staring at on their mobile devices? Considering that 68 percent of online adults use Facebook, there’s a good chance they’re scrolling through their Facebook newsfeeds. Research indicates that mobile users spend 20 percent of their total time online browsing through Facebook and Instagram. This statistic proves that… Read more »

  • entrepreneurship

    Marketer Spotlight: Alex Blumberg

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    Marketer Spotlight We’ve talked about podcasts and why they’re such a fast-growing medium. Different than other forms of content, podcasts easily accommodate the busy entrepreneur’s on-the-go lifestyle. Whether you’re commuting to the office or have a few minutes to kill before a meeting, you can always fit in one. Gimlet Media We can’t talk about… Read more »

  • Email Marketing

    Better Event Turnout with Email Marketing

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    Get a Better Event Turnout With This Email Marketing Best Practice    Your event turnout is important and considering that most people have an email address, email marketing still continues to be an effective way to reach your audience. If your business is hosting an upcoming event, there’s no better way to get attendees through… Read more »

  • entrepreneurship

    Anatomy of a Good Location Page

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    Anatomy of a Good Location Page   If you’re not taking the time to optimize your content for local search, you’re missing out on a boatload of business. Approximately 60 percent of searches are performed using smartphones, and the vast majority of these searches are for local businesses. Of the pages that you include on… Read more »

  • Business Communication

    Hacked Websites: On The Rise

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    Are you in danger of being hacked? Alarming but true, hacked websites are on the rise. According to a recent report released by Google, the number of websites hacked in 2016 increased by 32 percent. The harsh reality is that this trend will continue as hackers are becoming more aggressive and are targeting small businesses… Read more »