Your event turnout is important and considering that most people have an email address, email marketing still continues to be an effective way to reach your audience. If your business is hosting an upcoming event, there’s no better way to get attendees through the door than using email marketing.
To increase awareness for your event and maximize attendance, you need to create an event invitation email. This best practice is different than a traditional email news blast as it includes six elements that help you to accomplish your goals:
You want your open, click-through, and response rates of your event invitation email to be high. To accomplish this, you need to segment your list by geographic location and only invite those nearby.
Your message needs to quickly convey the benefit(s) of attending your event. People always want to know what’s in it for them, and including a brief value proposition for attending your event will increase their motivation to come.
Tell people what they can expect from your event by outlining what they’ll be able to see, do, eat, drink, and more. By providing a detailed description of your event, you’ll be able to address questions and solidify the value that your event will offer to attendees.
Make it easy for people to determine if they can attend your event by prominently displaying the time and place. Other helpful details to include are the dress code, parking information, and access to mass transportation.
It’s human nature to want third-party validation that your event is worth attending. Offer your invitees social proof by including testimonials and expert reviews to help alleviate any anxiety about attending your event.
Get people to take the next step by including a call to action button in your email. If you can get people to click on your call-to-action to register for your event, there is a much higher chance that they’ll attend.
To wrap this up, the next time you have an upcoming event, be sure to create an event invitation email that includes all of these six elements. Doing so will allow you to earn the best results possible from hosting an event.