We can’t stress enough the importance of developing a strong organic social media marketing strategy. However, as we see more social media platforms roll out paid advertising solutions, it’s becoming necessary to use paid advertising as well to get your content in front of your audience.
With so many social media platforms to choose from, it’s challenging to know where to spend your advertising budget. It’s critical that you take the time to understand the demographic makeup of each social networking site so that you only spend your money where your target audience is spending their time online.
To help you best determine where to allocate your paid advertising budget, here is a quick overview of the paid advertising platforms on the most popular social media channels:
With more than 1.5 billion people using this social networking site monthly, you’ll be able to reach a larger audience on Facebook than any other social media platform. The granular targeting capabilities of Facebook’s paid advertising platform make it a no-brainer to invest your advertising budget on this site. And, if you’re choosing the right Facebook ads to accomplish your goals, you’ll find that Facebook paid advertising is more affordable than other social media platforms.
While previously limited to a few select big brands, Instagram’s paid advertising platform is now available to businesses of all sizes. Because Facebook is the parent company to Instagram, this social media platform also offers diverse targeting options. However, Instagram advertising differentiates itself from other social media platforms by embracing native advertising where the ad content blends in with the natural form and function of other Instagram content to not impact the user experience. Spending your advertising budget on Instagram is smart if you want to reach a younger audience.
With more than 300 million active monthly users, Twitter will help to increase brand awareness. Ad targeting on Twitter is not as granular as it is on Facebook but does allow you to target tailored audiences, behavior targeting, and keyword targeting. If your audience is already engaging on Twitter, allocating part of your paid advertising budget to this social media platform will be beneficial.
Our social media experts at Danesc will strengthen your social media presence and generate more leads by helping your business to advertise to the right audience on the social media platforms that will benefit you most.