We’ve spent a lot of time talking about the importance of building a credible online brand for your business. Now let’s go over the 7 best review sites. Your reputation is everything and is the reason why people choose (or choose not) to do business with you.
One of the most effective ways to strengthen your brand’s reputation and create awareness is to acquire online reviews. While most people can immediately rattle off Yelp and Google as popular places to seek reviews, here are 7 more review sites that your business needs to have a presence on:
Did you know that 55 percent of consumers now begin searching for products online via Amazon? The reviews on Amazon serve as a valuable resource for consumers that want to make informed decisions. What will separate your brand from the competition? The number of shiny gold stars next to your customer reviews in addition to how helpful consumers have found the reviews and how recent the reviews are.
As of June 2016, Angie’s List began offering free access to its customer reviews with some limitations and the option to pay for a membership plan to see more reviews. Because this review site has historically only been available to paying members, the reviews are very well thought out and are usually of a higher quality.
This is an independent consumer review organization that tests a variety of products and writes reviews about them. The difference is that they are coming from the folks at Which? not the actual customers themselves.
This is a nonprofit organization that performs tests on products and provides ratings and recommendations. These reviews are completely unbiased as the organization does not accept advertising and pays for every product that they test. Like Which?, the reviews are written by the people at ConsumerReports.
If you’re in the travel, hotel, entertainment, or restaurant industries, you need to have a presence on this popular review site. The key to benefiting from reviews on TripAdvisor is to get to the top of the popularity index on this review site as quickly as possible. You can do this by frequently earning quality reviews from customers, which will drive up the number of reviews that you have on TripAdvisor.
The vast majority of consumers with internet access are turning to social media sites like Facebook for recommendations for products and services. Therefore, it only makes sense that Facebook now offers the ability for consumers to leave feedback with the Facebook Ratings and Reviews feature. This appears on the left-hand side of your company’s Facebook page. Anyone with a Facebook account can write a review.
Similar to Google, Yahoo! Local Listings allows consumers to leave reviews of local businesses using a five-star rating system. There are still some consumers that use Yahoo as their primary search engine. This is one of the best review sites that should not be forgotten.
Want to strengthen your brand’s reputation in 2017? We can help! Please contact us at Danesc to learn more about how to successfully grow your brand online.