With more than 600 million people using Instagram, it’s worthwhile for your business to have a presence on this social media platform. Over the past year, Instagram has gained a lot of traction with marketers using the social networking site to connect with consumers. Instagram recently opened up its native advertising platform to businesses of all sizes, which is directly related to the influx of marketers now using the site.
Something that makes Instagram so attractive to marketers is the level of engagement that it inspires. Instagram posts earn 84 times more engagement than Twitter and 54 more times than Pinterest. Instagram marketers benefit from earning even 10 times more engagement on Instagram posts than Facebook posts.
Now that we have your attention about using Instagram to promote your business, which metrics should you be looking at to measure your success?
Our social media experts recommend using the following KPIs to measure the success of your Instagram marketing strategy:
Impressions refer to the number of times that your photo or video is seen by Instagram users.
This metric will tell you the number of unique Instagram users that saw your photo or video.
This KPI informs you of the number of likes and comments that your Instagram posts earn.
Instagram has several official partners that provide valuable analytics to help marketers tweak their strategies and measure their success on the social media platform. Here is an overview of a few of these Instagram analytic partners and why you should consider using them:
Marketers appreciate Iconosquare for its easy of use, breadth of data points to measure, and social feed monitoring. This analytics tool is best for bloggers and small businesses that want to get an edge in promoting themselves on Instagram.
This analytics app is attractive to marketers primarily for its smart scheduling capability and re-gram with Chrome extension function. The monthly fee for the Pro version of this analytics tool is hefty, which is why Tailwind is ideal for mid-size to large businesses.
This all-in-one analytics tool allows you to manage all of your social media accounts from one central location. Hootsuite’s user-friendliness and affordable cost make it a smart choice for small to medium-sized businesses.