All posts by lindsay

Google+

Is Google Shutting Down Google+ as a Social Media Platform?

The privacy of consumer data and the lengths that social media platforms are going to protect this information is a hot topic for marketers and consumers alike. While Facebook has had its fair share of negative press regarding this issue over the past year, Google has also recently been in the hot seat. 500,000 Google+ […]

Continue reading
Digital Transformation

Digital Transformation Trends for 2019 to Take Note Of

Making the digital transformation needs to be a priority for your business, especially considering that most organizations anticipate that nearly half of their revenue will come from digital by 2020. However, fully embracing the various digital outlets to promote your business and enhance the way that you operate takes time. By defining a clear digital […]

Continue reading
2019 Instagram Marketing Trends

2019 Instagram Marketing Trends You Need to Know About

With its native approach to advertising, Instagram gives businesses a unique opportunity to engage followers and start a conversation without making a traditional sales pitch. As a result, Instagram provides marketers with a better-than-average return on investment. If you want to capitalize on this social media platform in the coming year, you need to be […]

Continue reading
Holiday SEO

Holiday SEO Tips for a Successful Black Friday and Cyber Monday

As of today, we’re about a month away from Black Friday (Friday, November 23rd) and Cyber Monday (Monday, November 26th). With an improving economy, these two highly anticipated shopping holidays are expected to generate the strongest sales yet, and much of these purchases will take place online. Therefore, if you haven’t already started tweaking your […]

Continue reading
strategic content marketing

Strategic Content Marketing to Appeal to Your Audience

With more consumers turning to the internet to research products and services before making purchase decisions, your business needs to make high-quality content creation a priority. Since much of today’s consumers’ interactions with brands take place online, they want to read (or view) content of substance that addresses their questions and provides educational value. With […]

Continue reading
2018 holiday marketing

2018 Holiday Marketing: How Far In Advance Should You Plan?

If you’re just now starting to think about your 2018 holiday marketing strategy, you’re behind the ball. Your competition starting planning their holiday promotions back in July. What If You Haven’t Already Starting Planning 2018 Holiday Marketing? For those of you that didn’t spend your summer planning your holiday marketing campaigns, the good news is […]

Continue reading
targeting women

Targeting Women? Take Advantage of Podcasts

Want to diversify your content mix? In an effort to appeal to the various ways that your audience wants to consume content (read, watch, and listen), adding a podcast to your content marketing efforts will help you to captivate an audience that prefers to digest content on-the-go. And, according to a recent study, podcasts are […]

Continue reading
content planning

Content Planning: How Far in Advance to Plan Content

If you’re not strategic and intentional with the way that you plan content for your business blog, social media accounts, email newsletters, and more, you’re not going to be happy with your content marketing results. Proactive content planning is your solution for getting the most out of your investment in content creation. Most Businesses Struggle […]

Continue reading
exact match keywords

New Google Algorithm Update Impacts Exact Keyword Match Types

Google made headlines a few weeks ago with its Broad Core algorithm update, which was a tweak to the overall algorithm in an effort to deliver more relevant search results to users. This week Google announced yet another change to its search algorithm which should change the way that marketers approach keyword match types. What […]

Continue reading
1 2 3 10