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5 HVAC Marketing Tips To Drive Online Traffic

It should come as no surprise that these days every HVAC company needs an Internet presence to be successful. Not just a basic website, however, but an online presence that engages visitors, drives leads and delivers real value. Here are 5 HVAC marketing tips to help your company create a successful online presence: Advertise – […]

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3 Reasons Your Small Business Is Losing Social Media Followers

The creation of the Internet has created a multitude of new marketing venues – including social media. While most marketers recognize the need for a website and blog, they often overlook the opportunities presented by the various social media sites. Here are a few tips on why you may be losing followers and not even know it: You […]

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Top 10 Brand Management Tips For Your Online Reputation

Iconic investor and philanthropist Warren Buffett is a guy who knows a thing or two about brand management. According to Buffett, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Don’t let a random comment or careless oversight destroy your carefully […]

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5 Ways to Engage with Your Followers on Facebook

So, you’ve set up your Facebook page, but now you’re wondering why it’s not generating much interest in your product or service. More times than not, the problem lies in your content. Do you have an active plan for managing content, or do you post random comments or links only when you think of it? […]

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5 Elements of a Great Website

Online Marketing Basics: 5 Elements of a Great Website

Having a thoughtful, well-created website is key to any modern companies success. Your small business website is often a customer’s first impression of your business, so you want to make sure it’s a positive one. Here are 5 must-have elements for a great small business website: 1. Use consistent branding: A website should mirror the other […]

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3 Reasons Why Reviews are Important to Your Digital Marketing Strategy

Do you still think reviews are just for movies and restaurants? Thanks to social media, everyone’s a critic these days. Consumers can read and write reviews for everything, from auto repair shops to veterinarians, on popular sites such as Yelp, Google My Business, and Angie’s List. Online reviews can help shape your digital marketing program, because […]

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Which Social Media Marketing Network is Right for My Business?

You’ve heard all the reasons why social media marketing should be a part of your company’s business plan, and you’re ready to start building your online presence. But now the question is, just where do you start? When using traditional marketing channels, you choose between tools such as direct mail, broadcast advertising, and print material, […]

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Business Reputation Management

Why Business Reputation Management Matters

Before the rise of social media, business reputation management depended on word of mouth, reviews in magazines and newspapers, and even advertising. Now, anyone with a smart phone, laptop, or tablet can write or read a review about your business in just a few seconds. Whether you’re an independent real estate agent or the owner […]

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