If you’re not taking the time to optimize your content for local search, you’re missing out on a boatload of business. Approximately 60 percent of searches are performed using smartphones, and the vast majority of these searches are for local businesses.
Of the pages that you include on your website, the location page is arguably the most important, especially when it comes to local search. When you own a small local business, dedicating a page on your website for sharing your location will help you capture relevant local searches and drive more traffic to your business.
We’ve talked about how a listing distribution service will include your business in hundreds of online directories. Being included in as many online search directories as possible will help your local search strategy; however, you also need to have a location page on your website to communicate to search engines the location of your business.
Now that we understand the importance of having a location page on your website, what should it include?
You want to make it easy for your website visitors to click on your address from their smartphones to automatically receive driving or walking directions. For this to happen, you need to provide a complete physical address (no P.O. boxes) including your city, state, and zip code. The placement of your physical address needs to stand out and be visible enough to capture your visitors’ attention within a matter of seconds.
Including a map of your physical location will give you a boost in search results and make it easier for your visitors to find you. Using Google Maps Embed API will place an interactive map on your website and provide a street view of your surroundings. Visitors with Google accounts will be able to see a tailored map with their home and saved locations built-in.
There’s nothing more frustrating than having to hunt down a company’s contact information on its website. Not only do you need to make your contact information visible, but you also need to offer several ways to contact your business. Include a phone number, email address, and social media buttons to provide a variety of ways for customers to interact with your business.
Including a location page on your website will give your SEO strategy a boost and make it easy for people to find you, thus helping you to close more business.