email marketing

Email Marketing 101: 3 Ways to Succeed With Constant Contact

Despite all of the rage with social media marketing these days, email marketing still continues to be one of the most effective ways to reach your audience.

Did you know that at least 91 percent of consumers check their email inbox everyday? This means that email marketing gives your business a huge opportunity to get exposure with your audience.

While today’s SMB owners have a number of options for email marketing software, Constant Contact is most certainly a favorite tool. Constant Contact has the ability to transform your email marketing strategy and deliver real results to your business by assisting with list management, tracking, and deliverability. In addition, Constant Contact gives users access to a wide variety of stylish templates so that they can choose one that best aligns with their overall branding efforts.

Here are 3 best practices to help you succeed with Constant Contact:

1. Grow your email list by transforming your emails into eye-catching social media posts.

While your social media posts may typically earn a lot of engagement, it doesn’t necessarily mean that your followers are subscribing to your email newsletters. In fact, your social media fans may not even be aware that you send out emails with useful tidbits of information. The more channels that you’re able to reach your audience on, the more likely your brand will stay top of mind with your customers.

With the simple click of a button, Constant Contact can allow you to convert your marketing emails into beautiful, eye-catching social media posts. This can be a very powerful way to grow your email marketing list with a number of quality leads that have already had some exposure to your business.

2. Create segmented lists to more effectively target your audience.

If you want to be successful with your email marketing efforts, it’s important to understand that rarely will the one-size-fits-all email approach allow you to get results. Instead, you can increase your odds of success by using lists to segment your contacts based on subscribers’ interests. Constant Contact offers a slew of data that can reveal the links that your subscribers are visiting, which can aid you in creating targeted lists to optimize your email marketing results.

3. Use analytics to tweak your marketing messages to best appeal to your audience.

One of the biggest advantages to using Constant Contact for email marketing is the wealth of analytic data available to SMB owners. Once you send an email, you can immediately track the results in real-time to see who is opening, clicking, and sharing your emails. You’ll also be able to quickly identify which types of content really resonate with your audience and which topics to avoid in the future to help you tweak your email marketing strategy.

The power of email marketing can’t be denied. If you’re looking to take your email marketing strategy to the next level, we’d love to help. Please contact us at Danesc to learn how we can transform your email marketing strategy into a lead-converting powerhouse.