Like most business owners, you want to get your website to page one of search results. While there are many moving parts to search engine optimization (SEO), one of the most effective ways to get your business found online is to take advantage of local business listings.
What exactly is a local business listing?
Years ago, when you wanted to find a business, you took out your phonebook and turned to the yellow pages. Today, if you’re like the vast majority of consumers, you turn to the internet to search for local businesses. This is where local business listings come into play. All major search engines such as Google, Yahoo, and Bing offer local business listings that show the physical location of the business, contact numbers, website address, services offered, and much more.
What is a listing distribution service and why would you need one?
Considering that it’s free to create local business listings on most major search engines, it’s a no-brainer that you should incorporate this into your SEO strategy. However, you should also know that there are thousands of search engines that you could include a business listing on. This makes the task of filling out the business listing form for each of these search engines incredibly time consuming and daunting.
If you’re limiting yourself by only having business listings on just the big players in the search engine arena, you’re likely missing out on opportunities to earn new business. An effective solution to get your business listing included on hundreds of search engines and review sites simply from one location is to take advantage of a listing distribution service.
A listing distribution service can ensure that your company’s information is reported accurately. After all, an incorrect phone number or use of an outdated address in a business listing will only encourage your customers to check out your competition.
How can a listing distribution service help you to grow your business?
While there are a number of ways that business listings can benefit your business, here are 3 key ways that you can use a business distribution service to grow your business:
Simply put, the more business listings you have, the more visible your brand will be online. By making sure that your information is reported accurately in your business listing and incorporating business-specific details such as selecting applicable business categories and taking advantage of map tags, you can allow your business listings to stand out in search results.
By including a link to your website in your business listing, you can actually improve your search ranking. One of the key pieces of criteria that search engines use when ranking a website is the website’s authority. The more inbound links you have to your website, the better you’re able to communicate to search engines that you’re an authority in your industry.
3. Boosts website traffic.
When you’re included in a wide variety of local business directories with a complete profile, you’ll have more opportunity for your website to rank when people search for your type of business. This ultimately will help to increase traffic to your website.
If you’re intrigued by the idea of a business listing distribution service and want to learn more, please contact us to discuss the powerful impact that business listings can have in growing your business.