Without a doubt, Facebook Ads are one of the most powerful advertising tools available to any marketer. With over 100 billion – yes billion hits per day – you are bound to some traffic on your website if you do an even halfway credible marketing job. Here are three other facts about Facebook ads that you might not know:
Facebook really is on your side – While many small advertisers assume that the folks Facebook is just taking them for granted, nothing could be further from the truth. Facebook makes the majority of its revenues from smaller advertisers and does everything within its power to make their advertising experience as easy and affordable as possible.
Images are king – No one will ever mistake Facebook Ads for the New York Times webpage. The users of the former are not particularly interested in text. In fact, images are usually the first thing that a Facebook users will see. Your ads need to take advantage of this fact by delivering a powerful image – even one that is not relevant – for you to obtain and then hold a visitors attention.
Mobile devices trump desktops – Somewhat amazingly, almost 45 percent of Facebook users under age 35 only access Facebook from their mobile devices. No desktops, no laptops,no nothing… I don’t know about you but for me that is a paradigm shift of enormous proportions. Your Facebook ads must be targeted to this audience or your Facebook marketing campaign is doomed to failure.
For more information on Facebook ads and statistics or other online advertising issues, please contact us at Danesc. We’d love to create a custom Facebook Advertising campaign for you!