With 500 million active users, it’s hard to ignore the tremendous reach that Instagram can offer to business owners.
While some brands have been reluctant to promote themselves on this online mobile photo sharing/video sharing social network, Instagram has made some major tweaks to its platform in 2016 to make it much more attractive for businesses to market themselves on this site. Even though we’ve seen a number of brands launch themselves on Instagram in 2016, there are still significantly less businesses marketing on Instagram versus other social media platforms. This means the you can give your business a competitive edge by establishing an Instagram presence.
If you really want your business to stand out, here are 3 surprising ways to use Instagram to create brand awareness:
1. Use strategic partnerships to grow your Instagram followers.
As with any social media platform, one of the biggest challenges that businesses are faced with when first launching their brand is how to grow their followers.
A creative way to go about building a legitimate base of followers is to establish strategic partnerships with popular Instagram accounts that reach your target audience. To start, identify other Instagram accounts that have a similar reach and target audience to yours. Then propose a “share for share” free shout-out, meaning that you’ll share their content if they share yours. This is a powerful way to expand your reach on Instagram and earn new followers.
2. Convert your Instagram followers into email subscribers.
Email marketing still continues to be one of the most effective ways to reach your audience, and Instagram can help you to build a strong database of email subscribers.
As a best practice, keep your bio brief and use a specific call-to-action with a memorable URL that takes your followers to a unique page on your website. The landing page that your Instagram followers are directed to needs to be packed with value to entice them to want to subscribe to your email newsletters.
3. Make your posts stand out with engaging text.
With so much content to compete with, you really want your Instagram messages to stand out. A very effective way to do this is to incorporate engaging text right into the image. Consider asking a compelling question or offering a motivational quote. This type of content tends to trigger emotion and spark engagement with your audience.
The good news is that there are a number of free tools such as Quick that allow you to easily add text to your mages, so there’s no need to hire a graphic designer.
Looking for additional creative ways to promote your business on social media? Contact us to learn more about making Instagram a part of your social media marketing strategy.