Facebook is by far the most widely-used social media platform with 68 percent of online American consumers on Facebook. As of 2017, Facebook has 2 billion monthly active users. With these statistics, Facebook advertising presents marketers with a tremendous opportunity to reach their audience and raise brand awareness.
New Facebook advertising features make it even easier for marketers to get their content in front of a targeted audience. Perhaps more than any other social media network, Facebook’s advertising platform allows marketers to get extremely granular with the audiences they target, which leads to more conversions.
If you want to grow your business online, marketing your business on Facebook is a no-brainer. Taking advantage of Facebook’s advertising platform is an effective way to make sure your content is being seen by the right audience.
Here are three simple Facebook advertising tips to help you earn more conversions:
Facebook Pixel is a snippet of code that makes it easier for you to track conversions and enhances your ability to remarket and optimize ads. In short, installing Facebook Pixel on your website will improve communication between Facebook and your website. Use this step-by-step guide to install Facebook Pixel on your website to get a better understanding of how your traffic from Facebook behaves on your website.
The Facebook Ads Manager tool will give you several objectives to choose from with your Facebook advertising campaign, and be sure to select the “conversions” objective.
Once you’re in the “conversions” objective, choose the Facebook Pixel option and the conversion event that you want to optimize for. Some examples of conversion events could be an item purchase or a page view.
The third step is to navigate to the Ad Set level of your campaign and change the Budget and Campaign schedule. Select “Conversions” for your Optimization for Ad Delivery. As a best practice, set your conversion window for seven days.
Following these three steps will allow you to earn more conversions from Facebook advertising at a lower cost-per-click.