With so much business conducted online, your company reputation is everything.
We know you’ve put a lot of blood, sweat, and tears into building your company’s reputation. Some of you maintain a business blog to consistently deliver value to your audience and understand that most people trust online reviews just as much as they would a recommendation from a friend. You might even have an active presence on review sites such as Yelp and Google Business. Most businesses thrive on building a reputation through word-of-mouth referrals. Social networking platforms and online review sites have become the modern-day word-of-mouth.
Let us how you 3 convincing reasons why your company reputation is everything, perhaps more now than ever:
It’s human nature to seek validation from others before making a decision. Social media platforms have become a dominant source to determine a brand’s credibility. For instance, many consumers turn to social media to ask their “friends” for recommendations about a particular product or service. Research indicates 92 percent of consumers trust recommendations from a friend over advertising, so the third party validation that social media offers can make a significant impact on your company reputation.
It’s said that 60 percent of consumers turn to search engines to research products and services before making a purchase decision. Search engines can reveal a wealth of information about your company reputation, such as customer reviews and articles that mention your brand’s name. It is critical that you take measures to ensure that your company reputation remains intact.
Today’s consumers want to do business with companies of high integrity. Consumers will be less likely to do business with you if they perceive your online reputation for having poor character. Examples of ways that consumers could view your brand as having less than desirable character include: ignoring customer inquiries and not acknowledging negative feedback (or responding to it in an unprofessional manner).
We hope these tips give a clearer understanding of how consumers view your company online. Your company’s reputation is what sets you apart from the competition. If you need help with your reputation, Contact us at Danesc to learn about more effective solutions to help keep your hard-earned reputation intact.