Archive Monthly Archives: September 2018

targeting women

Targeting Women? Take Advantage of Podcasts

Want to diversify your content mix? In an effort to appeal to the various ways that your audience wants to consume content (read, watch, and listen), adding a podcast to your content marketing efforts will help you to captivate an audience that prefers to digest content on-the-go. And, according to a recent study, podcasts are […]

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content planning

Content Planning: How Far in Advance to Plan Content

If you’re not strategic and intentional with the way that you plan content for your business blog, social media accounts, email newsletters, and more, you’re not going to be happy with your content marketing results. Proactive content planning is your solution for getting the most out of your investment in content creation. Most Businesses Struggle […]

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exact match keywords

New Google Algorithm Update Impacts Exact Keyword Match Types

Google made headlines a few weeks ago with its Broad Core algorithm update, which was a tweak to the overall algorithm in an effort to deliver more relevant search results to users. This week Google announced yet another change to its search algorithm which should change the way that marketers approach keyword match types. What […]

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small business web design

Most Crucial Page in Small Business Web Design

If your business is focused on lead generation, the most crucial page to incorporate into your small business web design is an opt-in page. What is an Opt-In Page? An opt-in page is a dedicated landing page on your website to direct traffic to so they can take advantage of your offer, whether it be […]

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Facebook Dynamic Ads

Leverage Facebook Dynamic Ads to Promote Your Business Blog

If you’re like most marketers, you’re spending more than two hours crafting a blog post. That’s why it’s incredibly frustrating when you aren’t earning any traction with your blog posts. While there are several tactics that you can employ to grow your blog audience, we suggest you use Facebook Dynamic Ads to promote your blog […]

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