Archive Monthly Archives: August 2018

Google Posts

Use Google Posts to Reach Your Local Audience

For most consumers, Google is the go-to tool for discovering and vetting local businesses. Considering that 82 percent of consumers are turning to search engines to find information about local businesses, you need to focus on optimizing your company’s presence on Google. Aside from claiming a free Google My Business page for your business, you […]

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repurpose content

4 Brilliant Ways to Repurpose Content Into Video

You can’t talk about content marketing today without making video part of the conversation. Research shows that today’s consumers want to see more video from brands they follow than any other form of content. If you’re struggling to come up with engaging video content, why not repurpose content that you’ve already created into videos? Ideas […]

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organic content creation

Organic Content Creation: Why You Still Need Original Content

Trying to understand how search engines like Google and Facebook rank content can sometimes feel like performing brain surgery. Instead of creating high-quality organic content, some businesses are choosing to take the easier (and more expensive) route of paid advertising. With so much emphasis being placed on PPC marketing strategies these days, is organic content […]

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positive online reviews

How to Make Positive Online Reviews Go Further

Positive online reviews for your business are like pure marketing gold. Receiving a glowing review from a customer will build your brand’s reputation, give your business credibility, and help to establish trust with your audience. Considering that 88 percent of consumers trust online reviews as much as a personal recommendation from a friend, any positive […]

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Broad core algorithm update

Google’s Broad Core Algorithm Update: Have You Been Impacted?

Google is constantly updating its search algorithm to improve the user experience, and some of these enhancements are so small that they go unnoticed. However, from time to time, Google will make a change to its algorithm that has the potential to make a big swing in search rankings, such as its most recent Broad […]

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Facebook ad algorithm

Facebook Ad Algorithm: What Marketers Need to Know

Like most prudent business owners, you want to lower what you’re paying for Facebook ad campaigns, yet maximize your ROI. To be able to get the most bang for your buck, you need to understand how the Facebook ad algorithm works. The challenge with the Facebook ad algorithm is that it’s a big black hole […]

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earn more clicks

Earn More Clicks On Your Content With These 5 Proven Tactics

We all want to earn more clicks on our content, right? To get the job done, you must capture your audience’s attention, and your headline, by far, is your most powerful tool for accomplishing this. 5 Sure Ways to Earn More Clicks If you want to make your first words too good to ignore, you […]

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Improve Your Online Reputation

Improve Your Online Reputation With These 3 Tips

No matter how well you run your business, receiving a negative online review is bound to happen. The way that you respond to negative feedback, however, will make or break your brand’s reputation. Considering that 93 percent of consumers are influenced by online reviews, what’s being said about your business online directly affects your bottom […]

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