Archive Monthly Archives: June 2018

What is the Slowest Growing Social Media Network?

With so many social media platforms to choose from, it can be challenging for marketers to know how to spend their time online wisely. When choosing a social media network to promote your business on, you need to make sure your target audience has an active presence on the platform. Looking at a social network’s […]

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blog images

Best Resources for Blog Images That Won’t Get You Sued

According to the latest research, the typical marketer spends between one and two hours creating a 500-word blog post. This timeframe doesn’t take into account the amount of time that marketers spend looking for visuals to include in the blog content. If you’ve ever had to search the web for eye-catching, copyright-free images, you know […]

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peak creativity zone

How to Find Your Peak Creativity Zone

You need to consistently produce high-quality content to be able to tell your brand’s story online in a compelling way, thus helping to spark engagement and raise awareness for your business. However, if you’re not operating within your peak creativity zone, writing content is incredibly time-consuming and more challenging to create. What Does It Mean […]

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secure small business website

Do You Have a Secure Small Business Website?

Given the amount of business that is being conducted online ($123.7 billion in U.S. retail e-commerce sales for the first quarter of 2018), it’s no wonder that search engines like Google are using website security as criteria to rank content. In fact, Google announced in 2014 that it will give preference to HTTPS websites in […]

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digital spend

Marketers Anticipate Big Increase to Digital Spend

It’s never too early to begin planning your digital marketing strategy for the coming year. If you’re wondering how to allocate your marketing budget in 2019, you should know that 82 percent of marketers are planning to increase their digital spend over the next 12 months. In fact, according to Nielson’s recent CMO Report 2018, […]

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contact us

7 Qualities of a Strong ‘Contact Us’ Page

From the consumer’s perspective, there’s nothing more frustrating than visiting a website and not being able to find the company’s contact information. Not only does this create a poor user experience, but the lack of visible contact information on your website makes your business look unprofessional. Including visible contact information throughout your website shows your […]

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value proposition

How to Nail Your Value Proposition

To be able to market your business well, you need to have a clear understanding of the value that you bring to your audience and a firm belief in your products and services. Creating a value proposition sums up what your business does, who it serves, and what makes your business unique. Taking the time […]

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sequential messaging

Make Sequential Messaging Part of Your Digital Marketing Strategy

Today’s consumers are using a variety of devices to consume content, from smartphones and tablets to desktop computers and smart TVs. From a marketer’s perspective, it’s becoming more challenging to command the attention of your audience. However, thanks to the vast amounts of consumer data available, marketers can run highly effective campaigns by embracing sequential […]

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