Archive Monthly Archives: April 2018

optimize blog content

Tricks to Optimize Blog Content for SEO

Taking the time to optimize blog content for SEO increases the visibility of your website and helps you to attract more traffic. However, trying to get a grasp SEO is more difficult than it sounds as search engines like Google are constantly updating the way that they rank content. How to Optimize Blog Content for […]

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video-content

Ideal Video Content Length for Social Media

Looking for a way to diversify your content marketing strategy and earn more engagement? Give video content a try. Why use video content? Video gives your business a powerful way to grab your audience’s attention and establish a connection. In fact, including video content on your landing pages can increase your conversion rate by as […]

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alexa flash briefing diversify content

Use an Alexa Flash Briefing to Diversify Your Content Strategy

Voice technology assistants are changing the way that consumers are performing searches online. In fact, it’s anticipated that half of all searches will be voice searches by 2020. Amazon’s Alexa is leading the way with just under 70 percent of the voice technology market share. Savvy marketers that want to diversify their content marketing strategies […]

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create detailed buyer personas

How to Create Detailed Buyer Personas for Your Business

We recently shared with you that Facebook will be eliminating access to targeting data from third-parties on its advertising platform. Today’s consumers are rightfully concerned about how their personal data is being used by marketers, and it’s refreshing to know that the shady data-gathering tactics used by Cambridge Analytica and the like will no longer […]

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facebook update

Facebook Update: Elimination of Third-Party Targeting Data

If you haven’t already heard, Facebook recently announced that it will be removing third-party targeting data that has historically been used by marketers for advertising campaigns. This Facebook update is a result of mounting scrutiny and regulatory pressure that the social media giant has been receiving for not protecting user data. How will the Facebook […]

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digital marketing tips startups

Need-to-Know Digital Marketing Tips for Startups

One of the most exciting and scary steps that you can take in your life is to start your own business. If you have an entrepreneurial spirit, you’re not alone. According to research, there are approximately 548,000 new startups each month in the United States. To be able to compete and earn your audience’s attention, […]

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blog topics

Blog Topics Your Customers Want to Read About

Blogging provides your business with an outlet to educate your audience, establish trust, and deliver value. If you’re not getting traction from your business blog, you need to evaluate the topics that you’re covering. Your customers want you to address their pain points and provide solutions as they relate to your business. If you’re not […]

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Facebook Local

How to Use the Facebook Local App to Host an Event

In an effort to compete with business discovery tools such as Yelp and FourSquare to attract local traffic, Facebook has created the Facebook Local app to help businesses drive in-store visits. How Does the Facebook Local App Work? Although Facebook and Facebook Local are two different apps, users have the same login and profile for […]

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